Yesterday morning Toys R Us announced their “Be R Fan Sweepstakes” Facebook campaign. Essentially, they’re looking to increase their Facebook fan-base (now more frequently known as “Likes”) from about 1.25 million to 1.5 million. The company’s email read: Like Toys”R”Us on Facebook Enter now on Facebook for a chance to […]
Toys R Us and Value of Facebook Fans (Likes) Read More »
Two interesting things have happened over the past few days — not in any way interconnected, but both related to the topic of monetizing consumer interest in certain types of services. Google Bought an Affiliate Website Acquisitions of affiliate websites by larger corporations don’t occur every month (the last large
Google Buys Affiliate Site; Skype Opens for Advertising Read More »
<! @page { margin: 0.79in } P { margin-bottom: 0.08in } –>Out of all fee/payment-related questions asked by prospective clients (for outsourced affiliate program management) one of the most frequent ones that I have ever heard is this: Would you work for performance bonus only? This question is especially common
Outsourced Program Manager Fees: Performance Bonus Basis Read More »
As I was packing for PubCon South 2011 at Austin (8-9 March) — where I will be speaking on the affiliate management components the majority of merchants miss — I told my wife that I should order more business cards soon, as I’m running low on them. My daughter (important:
Branding Done Right: ShareASale Case Read More »
Comment spam, a common form of spamdexing, has been a longstanding problem for blogs of all kinds. In search of “quick and easy backlinks” some people engage in it themselves, others hire “blog commenters” for as little as a couple hundred of bucks month (many which actually call themselves “SEO
Blog Comment Spam: What It Is and 5 Funny Examples Read More »
Yesterday as I was working on texts of several affiliate program ads to be run on an affiliate network, I faced an interesting question. This particular network now (yes, it’s a fairly new feature) allows me to pick 5 key-points to outline through bullet points (see image below). I love
Affiliate Program Description: What Key Points to Cover? Read More »
I’ve noticed this new function in ShareASale‘s merchant interface yesterday morning, but wasn’t exactly sure how new it really was. Then I saw Jared Saunders — affiliate program manager at Jenson USA and holder of ShareASale’s “Exceptional Affiliate Manager” 2009 award — tweet about it: …and apparently Jared’s right. There
New on ShareASale: Personalized Affiliate Commission Rules Read More »
We all know the saying “the early bird gets the worm”. Well… when it comes to searching for a good domain name, things are not that straightforwardly predictable. A few days ago I thought of an idea for an affiliate site. Naturally, the first thing I did after conceiving the
Found a Good Domain Name? Snatch It Fast! Read More »
When running an affiliate program on a tight budget you inevitably face a challenging reality: good tools normally cost good money. You, on the other hand, may not necessarily have enough to invest into all of the paid tools you may need. Do not despair! There is a number of
10 Free Tools for Affiliate Program Management Read More »
While I strongly disagree that the highest affiliate program “payout” is the best criteria for choosing an affiliate program (because the actual payout you’ll get will always be determined by a combination of the affiliate program’s commissions, conversion rate, and reversal rate), today I’d like to address a question that
How To Find Out Affiliate Program's Highest Pay (Commissions) Read More »