Less than an hour ago HasOffers has announced the launch of Adtribution, its new development called to fix what’s “broken” in present-day “online advertising” [source]. Intrigued I reached out to Peter Hamilton, Partner and CMO at HasOffers, and asked him a few questions about their new development… Here is an […]
HasOffers Adtribution Launch. Exclusive Interview with Peter Hamilton Read More »
Yesterday, in The Ugly Side of Affiliate Marketing post a friend and fellow affiliate marketer, Tricia Meyer wrote: The eBay Partner Network announced out of the blue that they are dropping loyalty sites until at least October. The question this immediately raised in multiple heads was, of course, “why?” Carolyn
Why eBay is Suspending Loyalty Affiliates Read More »
Earlier last week Amazon held its annual shareholder meeting in downtown Seattle. One of the questions that came up repeatedly was one that is of utmost importance to the affiliate marketing world — namely, the affiliate nexus tax, and Amazon’s stance on it. We know that every time a new
Jeff Bezos Clarifies Amazon's Stance on Affiliate Nexus Tax Read More »
Yesterday LinkShare announced its 2011 Golden Link Award Finalists, and I was both surprised, and humbled to learn that I made the list too: Out of all categories on the list the “Performance Marketing’s Most Vocal Advocate” seems to be one of the most fundamental, and altogether most humbling ones.
Humbled to Be Named Finalist of 2011 LinkShare Golden Link Awards Read More »
ROI, or Return on Investment, is one of the key indicators of your affiliate marketing campaign’s success of failure. Analyzing your campaigns’ ROI figures is a must both for merchants, and for affiliates. As a result, you get a better understanding of what works and what doesn’t. And since at
How to Calculate Affiliate Marketing ROI Read More »
Yesterday, during my a4uexpo Europe presentation I said that the very first thing merchants should do to ensure that their websites are affiliate-friendly is to get rid of leaks. My definition was: Leak is any external link within your website that may lead to a course of action for which
Possibly the Worst Affiliate Traffic Leak Ever Read More »
Flew into the gorgeous Munich, Germany this morning, already had a few great meetings, and given my presentation on the website, affiliate program, and affiliate management components that predetermine affiliate program’s success or failure. I’ve split these into two groups: 7 merchant essentials and 7 management mistakes. Here’s a quick
a4uexpo Europe 2011: Video, Recap, First Feedback Read More »
An affiliate has emailed me the following situation and question: I’m fairly new at PPC, but I’ve already had some luck with it. A few days ago I started promoting [merchant name here]’s program on CJ. Sent over 150 clicks to them spending over $30 on it already, but haven’t
Paid Search Marketing and Affiliate EPC (Earnings Per Click) Read More »
You may remember the year 2009 when California had its affiliate nexus bill revived, and then vetoed by Gov. Arnold Schwarzenegger, pointing to the right reason — the unemployment was already “at an all time high”, and the Governor advised: “we should be doing everything we can to keep jobs
California Considers Affiliate Tax, Illinois Sued Over Such Law Read More »
I have affiliate accounts with a number of affiliate networks through which I both monitor what my competition is doing, and analyze different things. I seldomly check the email account to which these affiliate-geared emails come, but yesterday when I did, I was stunned by how many affiliate program managers
Does the From Field Matter When Emailing Affiliates? Read More »