Earlier this month @SMNWebcasts tweeted: Naturally, I was among the first folks to request the whitepaper; but only now I’ve finally found time to blog about it. The case study starts by quoting some sobering statistics from an analysis by Artinsic Interactive of “hundreds of advertisers”: There are no hard […]
Case Study on Affiliate Brand Abuse in PPC (SEM) Channel Read More »
Yes, yes, this is going to be a let-me-toot-my-own-horn type post; but why not?… Earlier this week Shawn Collins published a text-and-video review of my newest book (if you haven’t seen it yet, do check it out). Among earlier blog reviews you may also remember mentions of it by Anita
Best Selling Affiliate Management Book Read More »
On Monday, August 8, Pace Lattin of Performance Marketing Insider has drawn the industry’s attention to a lawsuit filed by Reese Richman LLP, the subject of which is “questionable and possibly illegal behavior … by hijacking search queries.” Pace wrote: Using a technology by Paxfire, supposedly DNS redirects from searches
Paxfire or How ISPs Hijack Traffic and Affiliate Commissions Read More »
Yesterday at 9:12 am MST a major brand which runs its affiliate program on a major affiliate network sent out the following text to all of its affiliates: We are scheduled to perform maintenance work on the [MerchantURL].com website and as such will be having an outage effective Monday August
Website Outages and Affiliate Marketing Campaigns Read More »
An affiliate network that’s currently negotiating with investors has approached me asking if there’s a place where they can review mergers and especially acquisitions that have happened in the affiliate marketing world over the past few years. Having found no such compilation anywhere, I have decided to put one together
10 Notable Affiliate Marketing Acquisitions of Last 5 Years Read More »
It is no secret that content is still king, and bloggers know this like no one else. Regularly updated blogs help achieve amazing SEO results in a matter of seconds; and nearly every successful affiliate I know of blogs at least several times a week. Since WordPress remains to be
5 WordPress Plugins to Manage Affiliate Banners Read More »
Remember my Competitive Intelligence at the Service of Affiliate Program Managers article at Search Engine People which appeared there back in May of this year? If you didn’t see it yet, that would be a good place to start before continuing reading this post… If, however, you did read it
Do Not Believe Everything You See in Affiliate Program Statistics Read More »
Yesterday I have once again touched on the subject of affiliate compliance with rules, and how merchants are or aren’t policing it. As I wrote in my FeedFront article: …to begin with, you want make sure you have an affiliate program agreement in place. Not to be confused with the
PPC Display URLs and Affiliate Direct Linking Interconnected Read More »
Over the past few days I’ve been talking with a new client whose affiliate program’s budget (let me stress: one of the top programs on a popular affiliate network) is being routinely cannibalized by trademark violators, pseudocouponers, and other types of unethical affiliates. In close to 5 years of the
How To Detect and Fight Affiliate Fraud Read More »
Over this weekend I did a lot of reading on the causes and possibilities of the US default happening between 2 and 8 August 2011, and it seemed that the more I read, the better the situation became. With the leaks of the latest news of a debt deal, it
How Do You Protect Your Earnings? Read More »