Earlier this week Shawn Collins posted about an Affiliate Summit session I did nearly two years ago at Affiliate Summit West 2010 in Las Vegas, NV. That session was entitled 20 Affiliate Program Management Mistakes To Avoid, and you may now view it in full, and free of charge, on […]
What Soviet Pasta Can Teach About Management Read More »
According to the calculations of the National Retail Federation last year over 200 million consumers spent some $45 Billion on Black Friday. This year, eMarketer predicts that $47 Billion to be spent online during the holiday season in the U.S. alone. And historically, it so happens that holiday-related sales growth
5 Infographics on Black Friday, Cyber Monday & Holiday Season 2011 Read More »
If you’re following me on Twitter, you know — especially from this Tweet — that I have just returned from China; and today I’d like to share with you my first impressions of Beijing, the country’s capital. For the purposes eloquence (I know your time is valuable), I’ve decided to
Beijing in 11 Adjectives, or My Impressions of China's Capital City Read More »
Yesterday, GrowMap blogged on What NOT to Tweet on Twitter, and when I first saw the post’s title (in Ann Smarty’s ReTweet) I thought the post was going to be on something else — namely, on things not to tweet for security or reputation management reasons. While I enjoyed that GrowMap’s
10 Things Not to Share on Twitter or Facebook Read More »
Remember my 2009 post about Bank of America becoming a loyalty affiliate? Another classic example of a major brand acting as a cashback affiliate, which has just caught my eye, is ShopDiscover: And just like it was with the Bank of America — where you had “to be a user
Shop Discover – Classic Example of Cashback Affiliate Read More »
Yesterday evening, a hard-working affiliate, Joe Sousa, tweeted: My immediate reaction was: What better plea for sensible affiliate management could there be?! Joe replied, and a few minutes later another well-known affiliate chimed in: The problem, however paradoxical, in a nutshell, is as follows: (a) affiliates want to market merchants
When Managers (or Merchants) Impede Affiliate Performance Read More »
Impact Radius has just announced its version of the Top Performance Marketing Influencers list, ranking 25 affiliate marketing folks “with the most influential blog and Twitter presence”. Here’s how the official press release describes the list: Designed to help advertisers, agencies and media companies seeking expert guidance in improving their
Top Affiliate Marketing Influencers Named by Impact Radius Read More »
Inspired by David Meerman Scott‘s older (but, nonetheless, genius) post on social media marketing, today I would like to take a stab at explaining affiliate marketing in just 88 words: You can strive for visibility in search engines (Search Engine Marketing) You can earn attention by creating engaging social content
Affiliate Marketing Explained in 88 Words Read More »
While every once in a while I do blog about things that are useful for affiliates, my blog is more advertiser/merchant- and affiliate program manager-oriented. However, nearly every day I have people contacting me for “affiliate marketing tips” and “advice” on how to make money as an affiliate. Since the
How To Make Money Online in Affiliate Marketing: 10 Free Resources Read More »
If you’ve seen summaries (like this one, for example) of Matt Cutts’ yesterday’s video on cloaking, you may have read that cloaking is always in violation of Google’s quality guidelines and there is “no such thing as white hat cloaking”. Yes, he actually did say that no “white hat cloaking”
Is Affiliate Link Cloaking Okay with Google? Read More »