An excellent question came from a director of a young Europe-based affiliate network (well, truth be known, from an affiliate on his network), and with his permission I’d like to answer it in public. Here’s what he wrote: We have received a question from an affiliate regarding a commission drop […]
Affiliate Commission Drops: Why Not Take Cookie Life into Account? Read More »
On Monday morning I tweeted: Affiliates, when setting up affiliate network acct do NOT put “None” into incentive program description. It marks you as incentive affiliate — Geno Prussakov (@ePrussakov) May 21, 2012 I have been getting questions about that tweet. So, let me elaborate on it, as I believe
In Affiliate Profiles More Is Not Always Better Read More »
It seems like only yesterday — with a butterflies-in-my-stomach type of excitement — I announced the launch of the world’s first affiliate program management conference. In case you missed the San Francisco one in March (which turned out to be a great success), here are the recaps of all 29
Affiliate Management Days Coming to Florida. Apply to Speak Read More »
Earlier this week HasOffers announced their integration with UnsubCentral, a partnership which brings suppression lists to affiliate offers (not something I’ve seen elsewhere in quite this form). The official press release summarized: HasOffers’ integration with UnsubCenteral is innovative in the way it creates a seamless experience for HasOffers’ customers. Affiliate
HasOffers + UnsubCentral = Suppression Lists for Affiliate Offers Read More »
With ShareASale’s ThinkTank 2012 and Affiliate Summit Central 2012 being just around the corner I am getting more and more emails about scheduling meetings at these events. Unfortunately, I am not going to attend either of these. Neither am I gonna be at a4uexpo Europe 2012 in 5 weeks. To
Upcoming Affiliate Marketing Speaking Engagements in 2012 Read More »
A few minutes ago AvantLink has officially launched AvantMetrics as a standalone affiliate marketing analytics product and brand [announcement here]. Apparently, this “click stream intelligence” functionality has been available to AvantLink clients for a while, but only directly within the network, and this has just changed. Being extremely excited about
How AvantMetrics Revolutionizes Affiliate Marketing Analytics Read More »
Did you know that when it comes to blog monetization, affiliate marketing is second only to contextual ads type tools (see more in Technorati’s State of the Blogosphere 2011 report)? That’s quite a change from 2009; and if one includes Google AdSense into the “affiliate advertising links” category (as some
How To Monetize Your Blog: Most Popular Ways and Affiliate Options Read More »
Outsourced program management is frequently misunderstood; and explaining what an OPM (outsourced program manager) does is not any simpler than describing what affiliates do, or what affiliate marketing is. In fact, it is a little more complex of a task, because you first have to explain what is affiliate marketing, who are
Outsourced Program Management: What Different People Think OPMs Do Read More »
Yesterday afternoon, a friend, foodie blogger, and fellow marketer, Patrick Vesperman — who also happens to be the senior marketing analyst in charge of Target.com’s affiliate program — posted an amusing thing on his Facebook wall. Here it is (with his permission): I have no way of knowing whether the
Creativity in Everyday Work or Zombie Apocalypse as Incentive Read More »
An good question came from a beginning affiliate program manager: I have been in the affiliate marketing industry for 5 years and I know your expertise in the industry very well. I wanted to ask you about the industry standard for affiliate manager compensation. I have been approached by a
Affiliate Managers: How They Are Compensated and How Much They Earn Read More »