With great excitement we bring you the first-ever guest post at AM Navigator’s blog. We loved Graham Jenner‘s approach, and happily accepted his contribution. Should you want to contribute to this blog as well, email us. I read with interest Geno’s recent post about a drop in open rates on […]
Improving Open Rate of Your Communication: 5 Tips From Top Publisher Read More »
In an industry like affiliate marketing, it does sometimes happen so that a number of news “pile up” on the same day. However, this normally coincides with major digital marketing conferences, or events of their scale. Today the former is true, while the latter isn’t (no offense to ForumCon which,
3 News: LinkShare Awards, Guest Blogging, AM Days Speaker Deadline Read More »
Back in late 2009 I ran a poll which revealed that only 38% of affiliates, generally, pay good attention to affiliate program agreements before submitting their application (24% always, 14% often). Here’s that pie-chart: Based on the above data, I’ve been strongly recommending merchants to include a Summary of their
Affiliates Do Not Always Read Program Policies Before Applying Read More »
Yesterday afternoon a really cool news landed in my email inbox from China: Wiley has signed a contract with a Beijing-based publisher for the translation and publication of my Affiliate Program Management: An Hour a Day book! About half a year ago I keynoted a conference in China, and was
Affiliate Management Hour Book to Be Published in Chinese! Read More »
Over the past two weeks I have set-up and launched several new affiliate programs. They all outsourced their affiliate program management to us. So, now that they’re up, we have hundreds of new affiliate applications to review. Looking through some of the newer ones this morning, I couldn’t help but
10 Mistakes To Avoid If You Want Affiliate Application Approved Read More »
Yesterday, Shopify has put together a good post on how to use “About” pages to increase sales. As I was reading through it I was reminded of how many merchants who run affiliate programs either (a) have lousy “Affiliate Program” pages, or (b) don’t have any such pages at all,
How To Use "Affiliate Program" Page to Recruit Affiliates Read More »
It has been some time since I’ve last addressed the subject of email newsletter open rates, and today as I was analyzing the data of two different Commission Junction-based affiliate programs, I couldn’t help but notice the drop. 2009 In this post I wrote that the registered open rate was
Affiliate Newsletter Open Rates Drop 9%: Analysis & Recommendations Read More »
We certainly don’t see this happen often — in fact, I don’t recall an affiliate merger/acquisition of this size ever (a year ago WhaleShark Media acquired VoucherCodes.co.uk for $40 (£25) million, while in 2010 they paid $90m for RetailMeNot.com in the U.S., and we thought those were impressive) — and
One UK Affiliate Acquires Another for £87 Million ($134.5 Million) Read More »
Earlier this morning thousands of affiliates received a newsletter that looked like this: And while it is fairly easy to figure out who the merchant was, it is not any particular brand that I would like to draw your attention to. There is an affiliate program management (or more specifically,
Affiliates Are Marketers, Not Customers. They Need Tools, Not Carrots Read More »
Oh, affiliate marketing videos! There certainly is no lack of you online. However, not all videos are created equal. Neither are all of them worthy of a serious marketer’s time. Some promise you overnight riches (if you buy their tool or training course, of course), others plainly lack “meat on the
5 YouTube Video Channels for Affiliate Marketers to Bookmark Read More »