A week ago at LinkShare Symposium New York 2012 the affiliate network announced that “Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare” and it was at the conference that the study findings were unveiled. Here are just three interesting observations from it: 1. Forrester has scaled down […]
Yesterday, as I was looking through the moderation queue (of “discussions” submitted) in the Affiliate Program Management group I run on LinkedIn, I was once again struck by the fact that on a weekly basis we have group members (including affiliate managers at some of the world’s top brands) who
Rules Ignored by Affiliates and Affiliate Managers. Worldwide! Read More »
It’s been a while since I have last blogged about pay-per-call performance marketing, and I’m glad that in a recent consulting session I was asked a question that I really didn’t have a good up-to-date answer to (which has made me dig into PPCall data, and, ultimately, gave birth to
Pay Per Call Performance Marketing: CTR, Conversion & AOV Data Read More »
Affiliate Summit, the industry’s major conference, is only 45 days away. I am, of course, alluding to this year’s East Coast conference which is set to take place in the already-traditional Hilton New York on August 12-14, 2012. I will be speaking at the conference, participating in a panel on
Share Your Thoughts – Get a Free Affiliate Summit East 2012 Pass! Read More »
Golden Link Awards by LinkShare are traditionally awarded at their New York City Symposium – to celebrate “excellence and innovation in Rakuten LinkShare Network” — which happens on an annual basis. Last year I was honored to make the list of finalists. This year I was asked to judge the
And the Winners of 2012 Rakuten LinkShare Golden Link Awards Are… Read More »
Oh, what a disappointment (in affiliate marketing) awaits you, should you entrust your judgement to search engine “autocomplete suggestions”! The pessimism about affiliate marketing — reflected in these most frequent queries — is merely astounding: Affiliate marketing is… “dead” and “a waste of time” Affiliate marketing is… “very hard” Thousands
Affiliate Marketing is Dead? Again?! Read More »
Co-branded landing pages are a pretty simple, yet an extremely effective, way to increase individual affiliate conversions. It is also one of the frequently-overlooked affiliate program optimization techniques. The most compelling reason to start working in this direction is the immediate conversion improvement. Here’s the data — reported on the
Use Co-Branded Landing Pages to Increase Affiliate Conversions Read More »
Earlier this week an email came from BrandVerity, the developers of PoachMark, a famous tool of catching paid search violations. The email read: We’re happy to unveil a great new resource available to all Poachmark customers, at no additional cost! Our staff has been hard at work developing informational Affiliate
BrandVerity's PoachMark Now Also Analyzes Affiliate Toolbars Read More »
Less than three weeks have passed since our announcement of one affiliate acquiring another one for nearly $135 million, and today we’re happy to report another major merger. This time we’re noticing something similar yet different — Valpak, a company traditionally focused on “offline” coupons, is being merged with Savings.com,
Valpak Gets Into Affiliate Marketing – Savings.com Acquisition Read More »
As I am working on putting together an exciting agenda for Affiliate Management Days East 2012 (which per your votes is going to be held in Florida), I would like to also ask you to express your opinion on the location for Affiliate Management Days West 2013. We loved San
Affiliate Management Days West 2013: San Francisco v Las Vegas Read More »