Over the past few years I have authored 3 books, more than 50 articles [see lists of my print and online articles here], gave a good number of conference speeches worldwide, recorded videos, and spent over 1,000 hours sharing the knowledge through this very blog. Furthermore, earlier this year I […]
Is Geno Prussakov Your Small Business Influencer? Read More »
An affiliate manager, who has recently finished studying my latest book, has contacted me with a request to critique his freshly-baked 700-words-long affiliate recruitment letter. Having removed all sensitive information (and having received his approval to do this in public) today I’d like to post my recommendations in my blog
Affiliate Recruitment Letter: 7 Mistakes to Avoid (a Critique) Read More »
Up until this year I haven’t seen much quality material put together on this subject; and I’m glad to see more good content being put together as time goes. Today I’d like to draw your attention to three such comparisons of the two ways to manage your affiliate program. 1.
In-House vs Outsourced Affiliate Management: 3 Comparisons Read More »
As with all marketing activities it’s important that you have what you want to achieve. Having goals and objectives is important as they are the basis for setting KPIs and give you something to measure how successful your activity has been. Sometimes is can be easy to get caught up
Affiliate Marketing Objectives – Share Them Don't Keep Them Secret Read More »
And the day has come for me to bring you my fourth, and last, video in the series of the ones shot for Google Affiliate Network Client Summit 2012 [in case you’ve missed the previous ones, they may be found here: video 1 on the Future of Affiliate Marketing |
Affiliate Marketing Programs and Channel Attribution Read More »
Continuing the series of my Google Affiliate Network Client Summit 2012 videos [video 1 in this post | video 2 here], today I’d like to bring you a video I shot in the heart of stunning St. Petersburg, Russia. Google asked me to express my thoughts on “affiliate marketing around
Expanding Affiliate Program Internationally: 3 Markets to Consider Read More »
It’s that time of the year when the small business community is voting for Small Business Influencers of the year. As some of you may remember, I was nominated last year, but didn’t quite make the final cut. However, even the “honorable mention” was a true honor (forgive the repetition).
Small Business Influencer 2012 Awards: Vote for Affiliate Marketers Read More »
Last Friday I posted the first of my videos shot for Google Affiliate Network Client Summit 2012, preceding it with a comment that “I have shot four videos” total for Google, and that they were shot “in three different countries.” To remind you, each of the videos answers one specific
Affiliate Marketing Opportunities in the Evolving Online Landscape Read More »
Today I’m missing an event that I’ve always wanted to go to — Google Affiliate Network Client Summit, an invitation-only event which traditionally takes place in Chicago every summer. This year, unlike before, I received an invitation to speak at the event. However, numerous circumstances made it impossible for me to
Where is Affiliate Marketing Headed? Read More »
A few hours ago Priest Willis who manages BuyCostumes.com affiliate program (yes, a direct competitor of our client, but he does deserve the mention for spotting it) tweeted: Wow! OPMs, affiliate mgrs, affiliates, what do you think about this? tcrn.ch/Md6zW1 — Priest Willis (@priestwillis) July 10, 2012 He has
Affiliate Links on Social Media Platforms: My Opinion on Subject Read More »