James Martell Previews AM Days East 2012 on Webmaster Radio

Last week I had a good chat with one of the industry’s most famous veterans, James Martell, who hosts his Affiliate Buzz show on Webmaster Radio. We’ve discussed the upcoming Affiliate Management Days East 2012 at length, and you may find the full recording by clicking the image below: Here’s […]

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Can Affiliate Programs Exist Alongside Paid Search Marketing?

<!”If a merchant is running their own paid search campaigns, and also has an affiliate program, how can they ensure that the latter doesn’t cannibalize but compliment the other?” — this is the question that nearly every merchant wonders a few months into running their affiliate program. Some end up

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20 Online Influencer Outreach Tools to Use in Affiliate Recruitment

Yesterday Ann Smarty tweeted: 11 Tools to Find Niche Twitter Influencers awe.sm/c4oAf — Ann Smarty (@seosmarty) September 10, 2012 …and her tweet (and link) gave me an idea for this post: With the plethora of influencer outreach tools out there, why not put together a list of them right here

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Affiliate Marketing Lawyers: 7 Law Firms to Consider for Legal Help

Yesterday I’ve received an email the core of which read: We need a top-notch attorney who can guide us through the mine fields of setting up our affiliate marketing business. Thanks for any recommendations you may have. I must admit, this is not the first time I’m being asked this

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Affiliate Management Conference (East 2012): 32 Speakers Lined Up!

I so share these comments from fellow affiliate marketers Sharon Mostyn: @amdays Appreciate the RT! You’ve got some spectacular speakers lined up! #amdays — Sharon Mostyn (@sharonmostyn) August 30, 2012 … and Jill Swartwout Lots of GREAT speakers lined up! RT @eprussakov: #AMDays Early Bird rate ends this Friday (Sep

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Workarounds for Affiliate Nexus Tax in California and Pennsylvania

On August 21 Performance Marketing Association (PMA) alerted the industry of the expected developments on the affiliate nexus tax front: regardless of the fact that earlier in April of this year an Illinois Circuit Court Judge declared this type of tax unconstitutional, we were expecting to see the affiliate nexus

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Anatomy of ShareASale Affiliate Links and How To Set One Up

We recruited a new (and very promising) affiliate into a ShareASale-based affiliate program we manage. To help them facilitate conversions we created an exclusive coupon code for them to promote. Once the coupon was uploaded and assigned to them, we emailed them: We’ve added the code an exclusive ShareASale coupon

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47% Affiliates Who Use Paid Search Bid on Trademarks. Surprised?

Yesterday, The Search Monitor released their January-June 2012 findings regarding affiliate involvement in paid search. The official press release read: From January 2012 to June 2012, almost 70 percent of affiliate marketers on the major search engines (all Google networks, Yahoo, Bing, and Baidu) bid on trademark terms (47.22 percent) or,

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Increase Affiliate Earnings Opening Up To Guest Blog Posts

Note from Geno Prussakov: Two and a half months ago I opened AM Navigator to guest-blogging. The very next day we had our first-ever guest post by Graham Jenner. Today I welcome our newest guest blogger, Liliya Tyndyk. Enjoy her first AM Navigator post below. Getting your website noticed and

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Search Engines and Online Reviews Represent Affiliate Opportunities

Earlier today eMarketer has published some interesting data on the sources that consumers use in their pre-purchase product research. Two reasons why we couldn’t miss this: (1) the data was from our client, Compete.com, whose affiliate program we manage, and (2) if you look at the below data carefully, you

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