Affiliate recruitment is (or should be) an integral part of every affiliate program manager’s routine. And while some managers get away with what I call passive recruitment (e.g.: having new affiliates join the program via affiliate program directories, or affiliate program description page), nothing beats active affiliate recruitment. There are […]
2 Hidden Gems for (Free) Affiliate Recruitment Read More »
Note from Geno Prussakov: Last week an interesting discussion on affiliate banners got started. After seeing his insightful comment, I couldn’t help but reach out to Martin Osborn (whom I’ve been following for some time) asking him if he may be interested in contributing a guest post on the topic.
What Makes an Effective Affiliate Banner – Affiliate Viewpoint Read More »
While I do have a list of Eastern European affiliate networks here, many things have changed in the past two years (with many more than five affiliate networks available now in Russia), and it’s time for an updated (and dedicated) post on Russian affiliate networks and the overall state of
Affiliate Marketing in Russia: Market Size and Affiliate Networks Read More »
Evolver.fm‘s Eliot Van Buskirk has first suggested this on Tuesday of this week. The following tweet by Bombay Bicycle Club band was used as an example: and here is the itunes link to @lucyrosemusic‘s album bit.ly/OVBbgB — Bombay Bicycle Club (@BombayBicycle) September 24, 2012 The band’s manager confirmed to Evolver.fm
Twitter Replaces Direct Links to iTunes by Its Own Affiliate Links? Read More »
Having seen our friends at a4uexpo do it at a4u forums, and loving the idea, I thought: “Why not do the same for the upcoming Affiliate Management Days East 2012 — especially for affiliate managers that operate on small budgets?!” So here we go: Flash Sale Deal: Get 50% OFF
For a Limited Time Only: Get 50% Off Affiliate Management Days Pass Read More »
As an affiliate manager, one of the most frequently asked questions I receive is “Which one of your program’s creatives performs the best?” When running links/banners performance reports, I noticed that text links perform almost always better across all networks in our affiliate program. Monthly publisher performance when using text
What Influences Affiliate Banner Performance the Most? Surprise Ahead Read More »
I thought I would write something about some of the pet hates I have, but also things that are likely to alienate your affiliates. This site is build towards people who want to get more from their affiliate programme. Sometimes you learn just as much from the ‘what not to
5 Things to Avoid When Building Affiliate Relationships Read More »
<!1986 was a bad year. In January there was the space shuttle Challenger disaster. Do you remember that one? I turned 9 just the day before it happened, and even thought we were following it from behind the Iron Curtain, I still remember that day well. But did you know
Communication Channel Breakdown – Major Affiliate Marketing Problem Read More »
I was honored to be included on the latest Performance Marketing Association Industry Report podcast, where Lisa Picarille had some great questions for me and Deepa Sureka, Sr Vice President at LinkShare Corporation. We tackled the subject of education in performance marketing (in case you don’t know, but Deepa and
Certification (Accreditation) in Affiliate Marketing Education Read More »
Not too long ago an interesting piece appeared in MediaPost’s weekly Performance Insider. It was authored by Peter Klein and entitled Online Darwinism And The Evolution of Performance Marketing. Klein suggested that “as the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to
Is Affiliate Marketing Undergoing a Kind of "Darwinism"? Read More »