A new client has asked us what they can do to improve performance of their affiliates. Having analyzed their affiliate base, we’ve found out that the majority of their affiliates are inactive (isn’t this always the case?) and out of those that are actively sending traffic only about 9% yield […]
Affiliate Contests: How to Make Extrinsic Motivators Work Read More »
It seems like only yesterday I’ve put together the post on 2012 predictions; but 2013 is already here, and it’s time for a new one. I have spoken with a number of key players in our industry, asking them to make their prognostications for 2013, and today I am happy
Affiliate Marketing Predictions for 2013 Read More »
A few minutes ago Shawn Collins of Affiliate Summit has Tweeted: Pinnacle Awards Finalists at Affiliate Summit West 2013 – Affiliate Summit affiliatesummit.com/pinnacle-award… #asw13 — Shawn Collins (@affiliatetip) December 28, 2012 It is humbling to see that I have been nominated, and ended up being one of the three finalists
Geno Prussakov Nominated for Affiliate Manager of the Year Award Read More »
Earlier this morning, as I was going through affiliate applications into one of our clients’ affiliate programs, this one really made me raise an eyebrow: I’ve known Anita Campbell for years, and have personally been active on her BizSugar.com website/aggregator. And what affiliate manager wouldn’t be happy should a resource
Affiliate Managers, Beware of Impersonators! Read More »
Every year, since 2009 I am publishing a list of upcoming affiliate marketing conferences (here are links to the other three: 2010, 2011, 2012), and 2013 is not going to be an exception. Below you may find a compilation of all 2013 affiliate marketing conferences, trade shows, and conventions that
2013 Affiliate Marketing Conferences and Trade Shows to Attend Read More »
<!~~~~~~~~~~~~~~~ Editor’s Note: Make sure your review site also complies with the FTC’s disclosure rules. ~~~~~~~~~~~~~~~ This August, Geno posted very useful data on the sources that consumers use in their pre-purchase product research. According to the report, review websites are in the top three online sources trusted by consumers.
How To Make an Affiliate Review Website Credible In Customers' Eyes Read More »
Twenty days ago I announced a competition with two free passes to the upcoming Affiliate Summit in Las Vegas as prizes. We’ve had a total of 15 people submit their comments, and I sincerely appreciate every single one of them. As originally promised, today I would like to announce the
And The Winners (of Affiliate Summit West 2013 Passes) Are… Read More »
With its steady rise in popularity, affiliate marketing has been implemented as a means to earn money by more and more people. And with the right affiliate marketing tools and enough effort, the money just keeps flowing in! But what is affiliate marketing? The simplest explanation would be is that
Knowing What Fits: Types of Affiliate Marketing You Can Choose From Read More »
I was chatting to a client recently and they were telling me that they were off to a network to talk to their sales team. I was a little surprised, as I didn’t realise that they were looking for a new network. After asking, I found out that this wasn’t
What Do You Class As the Account Manager's Role? Read More »
The day before yesterday, I posted the first part of my talk with a well-known affiliate, Nancy Ocasio. Today I would like to bring you the rest of the interview, where Nancy shares her thoughts on affiliate management-related questions: Geno: In a comment earlier this year you wrote that “the
Affiliate Perspective / Interview: Lessons for Affiliate Managers Read More »