Although any successful Internet business will automatically attract eager affiliates, we should not rest on our laurels and expect this to be enough. A good affiliate manager must not only work with these affiliates who seek out the merchant, but also apply proactive efforts to discover and recruit affiliates. Of […]
Recruiting New Affiliates – Tips, Tactics and Tools Read More »
I always talk about affiliate marketing as a business that relationships are important. Getting to know your affiliates, speaking to them regularly while taking an interest in their business, results in better performance for everyone. But can you talk too much? Like most people it can get very busy when
When Is It Cool To Call? Read More »
There are two polls (going on at this time) that I’d like to draw your attention to. My Book A week ago I was pleased to learn that my latest book — Affiliate Program Management: An Hour a Day — was nominated for a 2013 Small Business Book Award [see
Vote: My Book and Speaking Proposal for Affiliate Summit East 2013 Read More »
A merchant who is looking at launching an affiliate program, approached us for affiliate management services. Having looked at their website, we’ve recommended fixing the website first. Similarly to this situation, my client’s website could use some serious remodeling. But then they asked me: Do you have a checklist of
15 Tips: How to Create Affiliate-Friendly Websites (Landing Pages) Read More »
<!…of course, the field is “intentionally left blank” there. The clock is ticking, and the “value” for the hours is changing every second. One Show First things first: in case you haven’t heard, there is going to be only one Affiliate Management Days conference in North America in 2013. It
U.S. Affiliate Management Conference Early Bird Ends in __ Hours Read More »
On September 15, 2008 I started a LinkedIn group devoted to affiliate management. In late December 2010, LinkedIn announced the launch of Open Groups, but I chose to keep the “Affiliate Program Management” group a closed, and a diligently-moderated one. Due to the nature of the group, there’s more benefit
Affiliate Management LinkedIn Group: 2,000 Members Milestone Read More »
Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide
Coupon Affiliate Sites: Do (and Can) They Provide Value? Read More »
Do you know what is the world’s longest-running podcast dedicated to the affiliate marketing industry? It is James and Arlene Martell’s Affiliate Buzz. Their dynamic radio show is run every Thursday on WebmasterRadio.FM and yesterday I was privileged to be a part of it. James has interviewed me about the
Affiliate Buzz Previews Affiliate Management Days West 2013 Read More »
Over the past few days, as I was spreading the word that the time to register for AM Days SF 2013 at Early Bird discounts is running out, a number of people have asked me the why question — the big Why one, as I read it — or “Why
10 Reasons Why You Must Attend Affiliate Management Days Read More »
The first thing a new affiliate marketer needs to know is how to properly operate the business. This is the most crucial part, since the foundation needs to be strong in order to sustain the venture in the long run. If you make a good and stable start, the return
Affiliate Marketing Tactics Every Beginner Should Know Read More »