When it comes to consideration of affiliates, advertisers usually focus on acquiring affiliates and providing them with promotional materials. However, the merchant has other responsibilities essential to sustaining a long-term and quality relationship with affiliates. Most of these responsibilities might not be what you would expect; it comes down to […]
Paving the Way for Smooth Affiliate Sales Read More »
The closest Affiliate Summit, affiliate marketing industry’s largest conference, is just 10.5 weeks away. After 4 years in New York City, the conference is moving to Philadelphia, where Affiliate Summit East 2013 (ASE13) is set to take place on August 18-20. This will be my 10th Affiliate Summit, and the
Contribute a Tip – Win a Free Pass to Affiliate Summit East 2013 Read More »
A month ago I blogged about a new structure-based affiliate recruitment tool offered by Commission Junction (CJ) to advertisers who run their affiliate programs on their network. Since then CJ has improved the “Search” function, expanding it to include all affiliates (including new ones) on the network, and not only
Affiliate Recruitment Case Study: How to Find New CJ Publishers Read More »
On Friday (three days ago) I have returned from my busiest speaking week yet. In the course of 4 days I spoke at 5 events in 2 countries: keynoted National Ecommerce Conference in Bucharest, Romania; conducted a 90-minute workshop for advertisers also in Bucharest; held a private seminar in Utrecht,
Feedback on Prussakov's 2013 Speaking Appearances in Europe Read More »
Yesterday I’ve had the pleasure of speaking at the 8th annual Санкт-Петербургская Интернет-конфереция (St. Petersburg Internet Conference) in my wife’s hometown of St. Petersburg, Russia. The last (which was also the first) time when I spoke in Russia’s Northern Capital was exactly two years ago when I presented at the
St Petersburg Internet Conference 2013: CPA Marketing Track [Video] Read More »
While we are still processing feedback forms, there is already plenty of first-hand feedback on Europe’s first affiliate management conference. We’ve had an amazing one in London five days ago, and the pictures I shot during Day 1 have already been uploaded to Facebook. Here are also some of the
First-Hand Feedback on Affiliate Management Days London 2013 Read More »
Whether you are already doing business in Europe, or just contemplating entering a European market, there are three must-attend conferences that are coming up between May and July 2013. I recommend you seriously look into attending at least one of these: May 15-16, 2013 — Affiliate Management Days (London, UK)
3 European Affiliate Marketing Conferences to Attend: May-July 2013 Read More »
Yesterday a major news came from the Capitol Hill: the U.S. Senate has passed the Marketplace Fairness Act. The Washington Post reported: The Senate passed the bill by a vote of 69 to 27, getting support from Republicans and Democrats alike. But opposition from some conservatives who view it as
U.S. Senate Passes Internet Sales Tax Bill. House Vote Up Next Read More »
One of the world’s major affiliate networks, Commission Junction (CJ), has launched an internal affiliate recruitment tool. If you are a CJ advertiser, you may now find it by going to “Manage Publishers” tab, and proceeding to “Publisher Recruitment (beta)” sub-tab: The two tabs to the left of this newest
Commission Junction (CJ) Launches Affiliate Recruitment Tool (Beta) Read More »
The day before yesterday (on April 30) U.S. Amazon Associates (aka Amazon.com affiliates) have received a newsletter. Here’s a screenshot of the larger part of it: I believe there are five things that every advertiser (with an affiliate program) and affiliate manager can learn from this one: 1. Subject Line:
4 Things to Learn from Amazon.com Mother's Day Affiliate Newsletter Read More »