Earlier this morning affiliates of a program — which positions itself as one lead by a “full-time affiliate manager” — received an interesting email. Here is an excerpt from it (with sensitive information removed): In attempts to make our group of affiliates stronger and to provide a better experience to […]
Example of Oxymoronic Approach to Affiliate Relationship Management Read More »
Much has been happening in the affiliate marketing world lately. Even though August 2013 isn’t over yet, I think it is safe to presuppose that the below 7 news are definitely the ones that you do not want to miss. So, here they are in chronological order: 1. Affiliate Marketing
7 Affiliate Marketing News Not to Miss in August 2013 (Second Half) Read More »
The day before yesterday I spoke at Affiliate Summit East 2013 (ASE13) in Philadelphia. The title of my presentation was “Affiliate Program Performance – a Shared Responsibility.” Why “shared”? Because I am a firm believer in the fact that unless all parties involved in the equation are working to their max,
10 Tips to Increase Your Affiliate Traffic's Conversion Rate Read More »
I hate the word “dummies.” I’d much rather hear newbies call themselves “aspiring affiliates” or “beginning affiliate marketers.” And I can’t count how many times I have been asked to write a book for people like these — those who are interested in learning how they can earn money as
New Affiliate Marketing Guide / Book for Beginners and "Dummies" Read More »
Earlier this morning Affiliate Window, an affiliate network that prides itself in tracking “over 90% of mobile activity” [more here] posted some truly impressive data on their Facebook page: in the month of July 2013 they registered 13,000 affiliate-referred mobile sales each day. This means over 400,000 mobile sales driven by
Affiliate-Driven Mobile Traffic Yields 400,000 Sales in One Month Read More »
I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the
Affiliate Networks Provide Infrastructure. Management is Separate Read More »
One of the most frequently overlooked affiliate banners is an 88×31 micro bar. The very minuscule size of it poses a problem to many merchants and affiliate managers. As a result — either (i) because they don’t believe anyone needs creatives this small, or (ii) because their graphic designer has
24 Examples of Inspiring Micro Bar (88×31) Banner Ads for Affiliates Read More »
With Google “retiring Google Affiliate Network effective July 31, 2013” [source], Skimlinks has developed an overwrite to minimize the disruption to content publishers when their unalternated GAN links go inactive. Today’s announcement on the company’s website reads: We are very excited to announce that our GAN link overwrite is now live…
How Skimlinks' Google Affiliate Network (GAN) Overwrite Works Read More »
Last year at Affiliate Summit West 2012 I spoke on the topic “Advanced Affiliate Program Management & Analysis.” Two weeks ago Shawn Collins uploaded the full video with my presentation to YouTube; and you may now view it free of charge: The accompanying slide deck may be located on
The Essentials of Affiliate Program Management [Video] Read More »
Per Forrester Research “the biggest opportunity for eCommerce growth lies in Italy and Spain” [source]. While in 2012 Spanish eCommerce accounted only for 4.1% of country’s total retail [source], we are still talking a market of more than $20 billion, set to exceed $30 billion by 2016 [source]. With under
Prussakov to Keynote Performance Marketing Day 2013 (Madrid, Spain) Read More »