Encouraging advertisers to treat their affiliate marketing programs appropriately I’ve always said: “They are serious marketing campaigns and must be treated with all seriousness.” To prove affiliate marketing’s “seriousness” a good starting point would be an analysis of the ROI it yields. Yesterday my “in UK affiliate marketing’s ROI is […]
Affiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent Read More »
Today’s major industry news comes from Russia. The country’s largest and most popular search engine Yandex (which is by far more popular than Google there) is transforming its product-search service Yandex.Market to encompass a Cost-Per-Action (CPA) model. Until today Yandex.Market was operating solely on Cost-Per-Click (CPC) basis. The new CPA
Yandex Goes CPA, Brings Russian Affiliate Marketing Into Mainstream Read More »
Education is an important part of any professional’s personal improvement. In an area as diverse as digital marketing, it is important to keep up to date and look at how you can apply new (or sometimes old) ideas and methodologies to current problems. I also think once you have learnt
Education Improves a Situation Read More »
If you are looking for new customers, affiliate marketing is one of the most cost-efficient ways to land these. Whether you are looking for sales, leads, calls, subscriptions, downloads, free trial requests, or anything else… B2C or B2B… you must look into promoting your business via an affiliate marketing program.
American Marketing Association Baltimore: Affiliate Marketing Event Read More »
It’s been 16 months since Convertro released their “Affiliate Cookie Stuffing 2.0” report revealing their list of the top 10 cookie stuffers to be aware of. Looking for more up-to-date information on the subject, I was pleasantly surprised to learn the company’s co-founder and CMO, David Perez, actually has substantial
Per Convertro One in Ten of Your Affiliates is Likely a Cookie Stuffer Read More »
Last week an interesting Tweet came from Commission Junction University: Less than 1% of affiliate transactions had another affiliate in the click path across @cjnetwork #cju2013 #attribution — Trisha Lyn Fawver (@TrishaLyn) September 11, 2013 It stirred some interesting reactions (and discussions). The industry’s veteran, co-founder of Impact Radius, Todd
Up to 25 Percent of Affiliate Transactions Involve Multiple Publishers Read More »
Not too long ago I announced my newest book — Quick Start Guide to Affiliate Marketing, a practical reference guide for aspiring affiliates. Just 4 days after the launch, the book became an absolute bestseller in all three Amazon’s sections where it was placed: E-commerce books, E-commerce eBooks, and eBooks
Quick Start Affiliate Guide Downloaded More Than One Thousand Times Read More »
For advertisers that take orders over the phone a pay per call program is a must. It will draw impressive conversion rates (always higher than what affiliate click referrals will yield) and higher average order value (1.5 to 2 times higher than purely click/online-oriented campaigns), complementing your PPS and/or PPL
The Reason Why Pay-Per-Call Affiliates Do Not Join Your Program Read More »
In May of this year the inaugural European Affiliate Management Days was held in London. It was a success. Here is a video on it where you may find testimonials from Matthew Wood of PerformanceIN, Graham Jenner of TopCashBack.co.uk, and Andrew Warren-Payne of Econsultancy, as well as a brief conference
(Video of) Affiliate Management Days London 2013 in Testimonials Read More »
It seems like only yesterday I conceived the idea of creating a niche conference — one dedicated to all things affiliate program management and affiliate program optimization. I called my brainchild Affiliate Management Days (or AM Days in short) and since our very first conference in 2012 we’ve already had
To Speak at Affiliate Management Days SF 2014, Apply by September 6 Read More »