[The purpose of this post is to demonstrate a poor backlink “strategy” without bringing any particular brand into the spotlight. Therefore, all sensitive information is omitted.] Twelve days ago I received the following email: I am contacting on behalf of [hosting company’s name here] and firstly would like to thank […]
Is Poor Backlink Strategy Damaging Your Brand? Read More »
An interesting situation was described to me by a merchant/advertiser the other day. They run an affiliate program where a specific type of affiliates is being paid lower-than-default commissions. However, there are ways for these affiliates to disguise themselves in order to receive the full commission. Challenge Affiliates who (due
When Affiliates Disguise Behind Sub-Affiliate Networks and Platforms Read More »
Exactly one month before the U.S. Affiliate Management Days 2014 show, I’ve decided to poll speakers asking them to pick 3 sessions they want to attend, or are looking at attending. Today I bring you their responses (with special thanks to those who have provided additional comments/rationale as to why
Pre-Conference Survey Reveals Top 3 AM Days Sessions to Attend Read More »
Not all affiliate marketing conferences are created equal. No, not in the “quality” or even the “quantity” sense of the word. “Equal” as in “identical” or “same in nature.” If you carefully look through the list of the 2014 industry conferences to consider attending, you will notice that all of
3 Types of Affiliate Marketing Conferences and How To Leverage Them Read More »
My most recent Affiliate Summit speaking appearance also happened to be my 10th time speaking at the show, and I have just received some encouraging feedback [quite in line with ASE11, ASW12, and other feedback I’ve been receiving]: As Tweeted earlier, I only wish more of the attendees turned in
Affiliate Summit West 2014 Feedback on a Top-Attended Session Read More »
Today is the last day of the (already extended) Early Bird registration period for Affiliate Management Days SF 2014. Combining the Early Bird rates with this coupon you will save nearly $740.00 on your pass. But why should you even care to attend this event? Even with this discount! Let
Five Reasons You Must Attend Affiliate Management Days Conference Read More »
Just as any serious marketing campaign, your affiliate program must be managed. But what should you expect from your affiliate manager? What key responsibilities should you hold them accountable for (expecting their detailed reporting on these in their recurring reports)? Regardless of whether you are trying to find a “job
Core Responsibilities of an Affiliate Program Manager Read More »
In the course of the past eight years I have authored four books. Three of them were on affiliate marketing; while the two most popular ones — A Practical Guide to Affiliate Marketing and Affiliate Program Management: An Hour a Day — were on affiliate program management. Not many people know it, and
First-Ever Affiliate Management Workshop by Award-Winning Author Read More »
Not only you may, but must… But first things first: As we are reaching out to publishers who cater to our client’s target market and have the potential of monetizing their websites through SelfMadeTravelAgent.com affiliate program, we’ve encountered a number of very similar replies within a pretty short period of
May (or Shall) an Affiliate Promote Multiple Same Niche Merchants? Read More »
When asked about the avenues via which they like to find out about new affiliate programs, affiliates repeatedly point to affiliate network websites (and network-based directories) as one of their preferred methods of what I call “passive affiliate recruitment” (i.e. when they find you, as opposed to you reaching out to
3 Underused Ways to Improve Affiliate Program Visibility on Network Read More »