The Small Business Influencer Awards honor companies, organizations, vendors, apps and people who have made a significant impact on the North American small business market. [more here] I was already nominated for a similar award a couple of times. In 2012, and in 2011 when my work/contribution got a nod via an […]
If Geno Prussakov Influenced Your Small Business, Vote Here Read More »
A few weeks ago I spoke at Affiliate Summit in New York. This was my eleventh time speaking at Affiliate Summits and, as always, I had a blast. Apparently, the audience had a good time as well. According to the conference’s statistics my 5 Foundational Pillars of Affiliate Program’s Success session
Affiliate Summit East 2014: Geno Prussakov Speaker Feedback Read More »
Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Pete Campbell. Enjoy his first AM Navigator post below. Very few things in life are black and white (zebras and pianos are notable exceptions) and, more often than not, things fall into that difficult and morally ambiguous “grey area”.
How to Leverage Affiliate Relationships to Create Content Read More »
Affiliate managers focus on affiliate recruitment, and then sweat over affiliate activation; but do you realize that when you, finally, get affiliates to put up your links on their website(s) your conversion is then under scrutiny — their extremely critical scrutiny? There are very few affiliate programs that I promote
Are You Losing Active Affiliates Over Non-Converting Clicks? Read More »
Earlier this month in her FeedFront Magazine article entitled Six Essentials of Creative From Advertisers, a good friend and a fellow affiliate marketer, Kim Salvino, has mentioned something that has inspired this post. She underscored the importance of diversifying your creative inventory, and not only in terms of shapes and
Guidelines for Mobile-Friendly Affiliate Banners: Types, Sizes, etc Read More »
Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You
RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates Read More »
So… the time has come for me to announce the winners of the contest for Affiliate Summit East 2014 passes. We’ve received really thoughtful comments from every entrant (for which I sincerely thank every one of those who took the time to submit them) and instead of picking the winners
And the Winners of Affiliate Summit East 2014 Passes Are… Read More »
This morning as I was reviewing affiliate applications in our clients‘ programs, I had to dig into one specific affiliate’s feedback (it was a ShareASale-based affiliate program, and they equip their advertisers with this great feature). It was their negative score that raised a red flag. This affiliate positioned himself
Setting Violator's Commissions at Zero Hurts Other Affiliates Read More »
You may remember me announcing that these lessons were coming… Well, time flies, and after many hours put in by many people, my two-and-a-half-hours’ video course for aspiring affiliates is now live on Lynda.com! This video tutorial is split into 27 easily-digestible videos covering four major areas: (i) Introductory remarks
Video Lessons on Affiliate Marketing Fundamentals Read More »
Have you seen Affiliate Summit‘s Tweet yesterday? In case you’ve missed it, it read: Only 35 days until Affiliate Summit East 2014. Register yet? http://t.co/ZtKCMT1QHr #ase14 — Affiliate Summit (@affiliatesummit) July 6, 2014 Affiliate Summit is affiliate marketing industry’s largest affiliate conference which is a must-attend due to many benefits,
Comment to Win a Networking Plus Pass to Affiliate Summit East 2014 Read More »