Affiliate Summit West 2015 Reviews of Prussakov Session

Last month I spoke at the world’s largest affiliate marketing conference, Affiliate Summit, in Las Vegas, Nevada. This was my twelfth time speaking at this great show, and, based on the reviews, it’s been one of the most successful speeches of mine. My presentation on the “55 Must-Haves in Every Affiliate Manager’s Toolbox” was […]

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How to Use SEMrush for Affiliate Marketing

As I was preparing for my twelfth Affiliate Summit speaking appearance, looking into the various tools that affiliate managers may use to streamline their daily activities, I took a dive into SEMrush. Some of the things I discovered pleasantly surprised me by their applicability to various affiliate marketing contexts. However, I

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2015 Affiliate Marketing Conferences and Events Not to Miss

<![Looking for an updated list? The 2016 Calendar of Events may be found here] With the year 2015 just beginning, it is a good time to put together my newest list of affiliate marketing conferences, conventions, workshops, and other events not to miss in 2015. This is my seventh time putting together

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Affiliate Summit Passes Drawn from a Christmas Stocking

In the course of 25 days (starting from this post) anyone could enter for their chance to win a pass to the upcoming Affiliate Summit West 2015. The question was simple: Fill in the blank… “Prussakov’s Las Vegas 2015 Affiliate Summit speaking appearance will be his __ time speaking at this show.”

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Affiliate Summit Videos and Contest to Win #ASW15 Passes

On January 19, 2015 I will be speaking at the world’s largest affiliate marketing conference, Affiliate Summit, in Las Vegas, Nevada. This will not be my first time speaking at this conference. In fact, Affiliate Summit holds the record as the conference at which I have presented the most. Affiliate Summit Videos Below

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Affiliate Marketing? Don't Get Tangled Up in Definitions!

Semantic discord – situation where two (or more) parties are misaligned on definitions of key terms which formulate a concept. I am an active user of Google Alerts and a number of other tools for online content monitoring. One of the key phases that I monitor daily is “affiliate marketing”

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Brands Need to Use Their Pool of Affiliates for Collaboration

In the affiliate marketing landscape where organisations continue to wrestle with their digital brand identity, they shouldn’t panic! Brands should make more use of the affiliate pool working in synergy to help the brand provide something that’s truly remarkable and authentic. It’s time for brands to consider their affiliate pool

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An Affiliate Marketing Action Plan: The 5 Cs Approach

Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support

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Google, Affiliates, and Two Facets of Value

Google has had a love–hate relationship with affiliates since the dawn of affiliate marketing [some of which is reflected in/on this SEObook’s infographic on how Google views affiliate marketers]. Just a few months ago (on January 27, 2014 to be exact) that they put something in “web ink” too — by publishing a

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