If you are an affiliate, you know that in most cases my workshops, speeches, and presentations are geared at those who you work with — merchants (or advertisers). Every once in a while, there are, however, exceptions when I prepare/deliver affiliate-geared presentations too. My Lynda.com “Affiliate Marketing Fundamentals” video course […]
Free Online Workshop on Improving Affiliate Performance Read More »
I have been running these contests for the past few years, and with the 2015 New York Affiliate Summit being just around the corner (the dates for this year’s East Coast show are August 2-4, 2015), I am happy to announce that I have 5 Networking Plus Passes (currently valued at
Comment to Win 1 of 5 Affiliate Summit East 2015 Passes Read More »
If you are a paid search affiliate who earns money via DTM linking*, you have noticed the following alert in your Google AdWords account lately: *For those not familiar with the lingo, in affiliate marketing “DTM linking” stands for direct-to-merchant linking of an affiliate’s paid search ad whereby the affiliate’s
Google AdWords Upgraded URLs and DTM Affiliate Links Read More »
Every week I receive emails and calls from people that have read my books, watched my video course, or heard me present at a conference. After an introductory line of thanking me for my work, the larger part of most of these messages is about finding answers to their immediate questions,
Free Affiliate Marketing Consulting in Berlin, Germany Read More »
On May 29, 2015 the Federal Trade Commission issued a new Frequently Asked Questions update to its 2009 Guides Concerning Use of Endorsements and Testimonials in Advertising. One of the key areas they sought to address was the subject of wording or how exactly the disclosures are expected to be
FTC Updates Guidance on Disclosures of Affiliate Links Read More »
On July 8, 2014 I published a series of twenty-seven video lessons on affiliate marketing. The course was created for aspiring affiliates. It was professionally shot and is being hosted/sold by Lynda.com. In under nine months this video course educated nearly 6,000 people from 116 countries. Earlier this year, my “Affiliate Marketing Fundamentals”
Vote for Affiliate Marketing Course as Resource of the Year Read More »
At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I have a pleasure of welcoming him as AM Navigator’s newest guest author. Meet Julian Henrichs and read his first
Can Robots Take Over Affiliate Management? Read More »
Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale
Affiliate Program's Performance is Everybody's Business! Read More »
In case you haven’t heard about it yet, earlier this month Pinterest decided to ban all affiliate links notifying select “power pinners” to re-focus their monetization elsewhere. There is a lot of good coverage of (and opinions on) this situation around the web. The goal of my today’s post is to see what affiliates
3 Lessons for Affiliates to Learn from the Pinterest Ban Read More »
I am sure you have seen more than one of these over the years and, quite possibly, contemplated starting a one-product ecommerce website of your own, or… already have one. From digital products to gadgets of all sorts, and from single service offers to simply one type of product sold on one given
Single Product eCommerce Websites and Affiliate Marketing Read More »