Ten years ago, when I was writing my very first book on affiliate marketing, I greatly struggled with the lack of statistical data on this industry, and quoted lack of research on it in my first interviews too. In this day and age, however, there is plenty of great data out there; and […]
20 Affiliate Marketing Stats That Will Blow Your Mind Read More »
Life isn’t easy for content marketers working to promote a brand online. There is a lot of suspicion surrounding many of the most popular business types associated with affiliate marketing – let’s take gambling as a key example. When you take a closer look at the perception of gambling on
The Step-By-Step Guide to Creating Awesome Content in the Affiliate Industry Read More »
When it comes to fundraising, we sell fruit and cookies, engage in outreach to potential donors (using methods ranging from direct contact to casting wider nets via social media), employ numerous other online and offline techniques, but affiliate marketing is an avenue that most non-profits and charities are not even aware of;
Affiliate Marketing – Effective Online Fundraising Method Read More »
A recent collaborative survey, conducted by Fanatics Media in partnership with Marketo, produced an eye-opening Chief Marketing Officer (CMO) Benchmark Report. Among the other things analyzed, the study sought to find out the most (as well as the least) mastered areas of digital marketing for present-day CMOs. Here’s what it revealed: Top 3 Mastered
Affiliate Marketing – CMO's Least Mastered Area of Digital Marketing Read More »
[See the list of 2017 affiliate marketing conferences & events here] Eighth time in a row, I am putting together my annual list of performance affiliate marketing conferences, trade shows, and events not to miss this year. Below you may find the ones to consider attending in 2016. Some are
2016 Affiliate Marketing Conferences, Trade Shows, Events Read More »
Christmas draws for Affiliate Summit passes have already become a tradition since the first time we did it in 2010 [video here]. This year we’re doing it again, and with Affiliate Summit West 2016 heading for a sell out, you want to hurry to enter for your chance to win one
Christmas Draw for Free Affiliate Summit West 2016 Passes Read More »
Stagnant affiliates are an ongoing problem of the vast majority of affiliate programs out there. Not that the inactive affiliates themselves pose the problem. It is the very fact that they are aboard the program, but not doing much that makes many CMOs and CEOs scratch their heads. There is also
Infographic: 4 Ways to Facilitate Affiliate Activation Read More »
For a long (in fact, way too long of a) time affiliate marketing experts did not have a seat the CMO’s table when digital strategy was discussed and online customer acquisition channels were budgeted for. In 2015, however, we have finally noticed a significant change in this as (a) more research has
Affiliate Marketing – One of Top Customer Acquisition Methods Read More »
While some of my friends are running for City Councils (go, Jim!) and others for President (good luck, Eric!), my ambitions are significantly more modest at this point. I am, however, humbled to have been nominated for this year’s Small Business Awards. Having won a 2014 award of this caliber
Have My Efforts Helped Your Business? Vote to Show Support Read More »
When I audit affiliate programs, one of the first things I analyse is how diversified their affiliate base is. It isn’t unusual for the chart to look something like this: Does the above pie chart look familiar? Keep reading then… No affiliate program has to be this heavily dependent on any
18 Types of Affiliates (Most of Which You Do Not Yet Use) Read More »