Client Spotlight: David's Cookies – Edible Gifts Affiliate Program

<!”There is a time for everything, and a season for every activity under the heavens,” but every season is right to have a good cookie or cake! So, with pleasure, I bring you our sweet client, David’s Cookies. Started by a classically-trained French chef, David Liederman, the business not only has […]

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7 Affiliate Marketing Podcasts To Listen To

[Last Updated: 5/17/2019] Yesterday, a post on the “podcasts all affiliate marketers should subscribe to” appeared on Forbes.com. It listed great podcasts, and I especially appreciated the author’s approach — one underscoring the multifacetedness of affiliate marketing and the consequent “need to be updated on what’s going on everywhere at all

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Identifying the Top-Performing Affiliates Across Affiliate Programs

An interesting question came to me from a Europe-based consultant who is now focused on affiliate recruitment for a client. His current focus is U.S. affiliates. After describing his situation, he asked: Do you know where I would be able to find a list of the biggest 15-20 partners on the average

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Client Spotlight: Stowaway Cosmetics Makeup Affiliate Program

Whether you are an affiliate working in the Beauty vertical, or a marketer catering to Travel-focused audiences, or Business ladies, you’re gonna love Stowaway Cosmetics. This client of ours sells “premium cosmetics that are half the size and half the price.” The idea is simple and ingenious — offer busy women

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Affiliate Marketing Mispositioning is Hurting Affiliate Programs

Earlier today I spoke at CJU 2016, one of the year’s major affiliate marketing events. This was my fifty-eighth time addressing people from stage but my very first time speaking at a CJU. The room full of over 150 digital marketing managers of Fortune 500 companies was a perfect place

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Influencer Marketing Conference 2016 Coming to New York City

When you have a product or a service to sell, one of your primary tasks lays in finding the shortest and surest way to your customer’s heart. For years marketing theorists have been analyzing and practitioners experimenting with an array of vehicles to carry the message from the advertiser to

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5 Tips for Effective Affiliate Recruitment on Social Media

No week passes by without someone reaching out to me via social media about their “great” affiliate program. Somehow Twitter and LinkedIn end up being the top platforms preferred by most of these recruiters. Having received another one of such invites via Twitter, I thought of putting together a blog

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