With the economy booming, we have all the reasons to believe that in 2018 we will see more affiliate marketing events (happening globally) than ever before. To help you navigate these, we hereby bring you our 8th annual compilation of affiliate marketing conferences, trade shows, expos, and other events to consider […]
2018 Calendar of Affiliate Marketing Events: Conferences, Expos & More Read More »
In this week’s Affiliate Marketing Tip of the Week we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the company whose affiliate marketing program is in many ways exemplary of leveraging affiliates for growing a business, is crushing
Affiliate Marketing Tip of the Week: Competing with Amazon in SEO Read More »
We are excited to introduce Affiliate Marketing Tip of the Week – a new section in which, on a weekly basis, AM Navigator will spotlight a useful tip to help affiliate marketers and/or affiliate managers optimize their work, handling things in a more efficient and, hence, more productive way. Below
Affiliate Marketing Tip of the Week: Updating Banners the Smart Way Read More »
IMPORTANT: If you’re a competing agency or intend to submit fake data, don’t bother reading on. The quality of results yielded by an affiliate program is always correlated to the overall health of the marketing program itself. Having audited over a hundred of affiliate marketing programs throughout the years,
Affiliate Program Health Checklist: Free Comprehensive Evaluation Read More »
Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons behind the move) have been floating around the Web, and I’ve decided to throw in my two cents too. Introduction
Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn Read More »
No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at least three considerations that are worth spelling out in this regard: I. Non-Preventive Mechanism Lowering the violator’s commission rate
Why Affiliate Commission Cuts Are a Bad Way to Fight Violations Read More »
Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr.
Affiliate Program Management: Definition, Approaches, Risks Read More »
I was recently asked for a recommendation on the top resources to follow for best quality insight on digital marketing and eCommerce. Since many other professionals may benefit from a list like this, I’ve decided to turn my answer into a blog post. Below you may find my personal list
Top 10 Resources for Digital Marketing and Ecommerce Professionals Read More »
We are proud to announce AM Navigator as the winner of Rakuten Marketing‘s 2017 “OPM Agency of the Year” Golden Link award. These prestigious industry awards are meant to honor “the innovators, visionaries and digital marketing leaders” and, as I said it my acceptance speech, after training over 50,000 marketers through
AM Navigator Named Best OPM Agency of the Year by Rakuten Marketing Read More »
Stagnant affiliates are a common problem. It isn’t unusual to see affiliate programs in which at best about 10 percent of affiliates are responsible for 90 percent of all activity in the program. I would go as far as to say that 99% of all affiliate programs experience this problem at one
20 Ways to Motivate Stagnant Affiliates to Activate Read More »