Today is the 100th day of 2009, and it marks is my 100th non-stop blog post. To celebrate this day, I have decided to make it fun and give away 100 free copies of my latest “Online Shopping Through Consumers’ Eyes: A Study of Online Users’ Responses to 107 Questions” […]
100th Blog Post – 100 Books Giveaway Read More »
Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither
Nicholson's Motivation Method & Affiliate Context Read More »
I have come across a blog post where the author states that “discount vouchers will destroy affiliate marketing” because consumers look for discount coupons “at the point of sale” and “not while researching retailers.” To support the claim (at least partially) the Father of Advertising, David Ogilvy, is quoted, who
Will Coupons Destroy or Save Affiliate Marketing? Read More »
There are different ways to interpret what has happened earlier today in the country of my birth, and the land where I spent the first 20 years of my life, Europe’s poorest country, the Republic of Moldova. Motivated by the allegedly falsified win of the Communist Party in the parliamentary
Moldova – My Restless Homeland Read More »
Amazon has announced earlier today that they starting from May 1 2009 they are prohibiting affiliates from engaging in direct-to-merchant (DTM) paid search campaigns. The exact wording of the letter is as follows: After careful review of how we are investing our advertising resources, we have made the decision to
Amazon Prohibits Affiliates from DTM PPC Read More »
First of all, what is microblogging? About.com defines it as follows: Microblogging refers to the posting of very short updates about oneself. It is in contrast to long-form blogging, where there are usually at least a few hundred words. Instead of posting a message on their regular blog, people who
To Microblog or Not To Microblog? Read More »
Almost a month ago I stated that the ultimate goal of every affiliate manager should be in making his/her affiliate intrinsically motivated [see the full post here]. I’ve been reading more about motivating people, specifically in culturally diverse contexts (and the affiliate marketing context is certainly a good example of
Managing Culturally Diverse Affiliates Read More »
Following New York, California, Minnesota, Tennessee, Hawaii, Connecticut and North Carolina, Maryland now considers the “Amazon tax” as well. Gazette.net wrote earlier today: A proposal to tax certain online sales in Maryland has drawn the wrath of some Internet retailers and business organizations, while attracting support from Senate President Thomas
Maryland Now Considers "Amazon Tax" Too Read More »
In his Organisational Behaviour and Analysis: An Integrated Approach, Derek Rollinson points to the importance of looking at the leader-follower relationship through the prism of “reciprocal causality.” This concept presupposes that in healthy leader-follower interaction the influence between leaders and followers happens simultaneously, reciprocally, and continuously. Ignoring, or neglecting, the
Reciprocal Causality and Affiliate Program Management Read More »
When setting up an affiliate program, the question of cookie life inevitably comes up. Affiliate cookie life is the time span that starts with the consumer’s click on the affiliate link and ends on the day beyond which you, as a merchant, do not wish to remunerate the affiliate for
Affiliate Program Cookie Life Question Read More »