A frequent reader of my blog has e-mailed me a question which I would like to address today. He wrote: For an affiliate program to be deemed successful, what percentage of overall company sales should it be doing. From previous experiences and talks with other AM’s, it’s my understanding that […]
What Percentage of Sales Can An Affiliate Program Bring? Read More »
I was doing a competitive analysis of vertical-specific affiliate programs for a client, and had to read through some 25 affiliate program descriptions. Here are the 5 common problems that I have noticed being repeated by different merchants: 1) Missing Information Many merchants leave out such important information as (i)
5 Common Problems in Affiliate Program Descriptions Read More »
Last week I blogged about the three R’s of affiliate program management success. Today I would like to list the three P’s that I believe to be pivotal to one’s success as an affiliate. I have noticed these three things in every super affiliate I know, and today I would
Three P's of Affiliate Success Read More »
A few days ago a friend of mine was terminated from an affiliate program of a Fortune 100 merchant which is run on an affiliate network, and managed by the network itself. I do not want to focus on the names here (no matter how much I wish to do
Affiliate Terminated by Nameless "Affiliate Team" Read More »
On Saturday (April 25), Melanie Seery posted an update on Minnesota’s affiliate tax bill, which was voted to pass earlier that day. On that same evening Minnesota Public Radio’s reporter, Tom Scheck, reported on Twitter that the “bill needed 68 votes to pass” and “DFL Rep. Tom Rukavina orally switched
Update on Affiliate Tax Bills: California, Minnesota, Maryland Read More »
Now that you know what banner sizes you want to cover, it is important to know what mistakes to avoid while creating the banners for your affiliate program. Apart from the lack of 88×31 buttons and seasonal banners (preferably dynamically renewing depending on what holiday is approaching), there are mistakes
10 Mistakes to Avoid While Creating Affiliate Banners Read More »
This is a very important question regardless of whether you are going to market products or services through the affiliate channel. If it is the former, you will pay a lot of attention to deep-linked text links, conveniently formatted and well-categorized data feed, but you will have to have both
What Size Banners Should an Affiliate Program Have? Read More »
Jason Rubacky’s “unique content tips” he’s been systematically posting in ShareASale’s blog since April 17 reminded me of an one amazing post made by Rand Fishkin earlier this month. In it Rand listed and discussed 21 tips that every blogger simply must incorporate into their overall blogging strategy if they
Lots of Good Blogging Tips Floating Around Read More »
Several days ago a merchant has contacted me with a good question. They have decided to build an in-house affiliate program, but they do not want to mess with payments, and would much rather outsource the payment part to a third party. So, if they manage their program in-house, track
Outsourced Affiliate Payment Solutions Read More »
Earlier today eMarketer has published some interesting data on blogging, bloggers and blog readers. In their report they’ve looked at the US blogging landscape. While many bloggers fo live outside the United States, here are the two main reasons why it is important to know what is going on in
Blogging To Continue Blooming. Trends & Statistics. Read More »