All leadership comes in one of two forms: assigned leadership and emergent leadership. Assigned leadership is based on being appointed to a position within the organizational structure. Say, you have been in charge of a SEO or web design team within your organization. With time your company decided to launch […]
Emergent Leadership — Key to Success Read More »
The subject has been revived over the past few days, and I think it’s important to link from my blog to some useful data on the topic of affiliate link cloaking. What is Affiliate Link Cloaking? Let’s start with a quick definition. To cloak is a beautiful verb that Webster’s
Affiliate Link Cloaking: Definition, Reasons & How To's Read More »
What’s an easy way to explain affiliate marketing to a friend, colleague or family? I am sure every affiliate marketer had to ponder on this question at one point or another. Let me suggest a simple explanation that you may find of help. Short Explanation You’re a kid. It’s a
Explaining Affiliate Marketing with Ice-Cream Truck Illustration Read More »
In recent blog post entitled “The Future of Affiliate Marketing” Frank Watson made an interesting proposal, which essentially means automatizing the optimization of both affiliate ads, and merchant’s landing pages. The suggested process would mirror “a lot of the work being done by successful affiliates already”, but would need both
A Need for Affiliate "Super Aggregator"? Read More »
If you are running out of ideas of how to promote a merchant, here’s something you can do: peel their inventory to arrive at long tail key phrases to target. Say, you are promoting a footwear merchant that has an extensive inventory of different brands and kinds of shoes. Let’s
Idea for Affiliates: Peel Merchant's Inventory Read More »
Time and again I see “affiliate marketing” and “affiliate marketers” represented in images similar to this one: Is this an accurate way to describe this business? I personally believe, it is not. While successful affiliate marketing does bring about a tremendous freedom, it is simply unjust to portray affiliate marketers
Affiliate Marketers' Workplaces Read More »
Among all other methods of affiliate recruitment, e-mail is by far the most commonly used one. In A Practical Guide to Affiliate Marketing I wrote that affiliate program managers should strive to make their recruitment e-mails “attractive, yet not too lengthy and hard to follow” (p. 74). Today I would
Recruiting Affiliates by E-mail Read More »
You know who Gary Vaynerchuk (aka @GaryVee) is, don’t you? He’s the guy that is being predicted to become “bigger than Oprah” [source], and mostly due to his passion, drive, and authenticity. To me Gary is living proof of the fact that the trait approach has the right to live
Theorizing Vaynerchuk & Learning From Trait Approach Read More »
On May 14, Google announced an adjustment to their “trademark policy in the U.S.” which has been changed “to allow some ads to use trademarks in the ad text.” The reasoning behind loosening up on trademarks was reported in light of aiming “to improve ad quality and user experience.” Just
New Google Trademark Policy – Affiliate Marketing Implications Read More »
Now that we know why affiliates should have access to merchants’ product feeds, it is a good time to list the most frequently repeated mistakes that merchants make in their affiliate data feeds. It’s sad, but the following 7 problems are very common: 1. Problem with Images – Do not
7 Common Problems with Affiliate Data Feeds Read More »