What are the top 5 reasons why an affiliate would choose one merchant over the other while deciding between companies that sell identical products/services? Based on what I have seen in the past, the following 5 components (yes, they all start with a C too) are the ones that affiliates […]
5 Reasons to Choose One Affiliate Program Over the Other Read More »
Not too long ago I posted images of 5 creative advertising ideas which caught my eye in the past. Today Jeff Sexton of FutureNow has posted an excellent article on the why, the how, and the what for behind all of these outstanding billboards that blast our imagination, and make
Borrow from Billboards: Visual Scandal & Imagination Blast Read More »
Yes, I know, the title of this post may sound nonsensical to mainstream marketers, but give me a minute to explain what I mean a bit further. Over the past two days I have been looking through hundreds of affiliate applications into the DaySpring’s affiliate program, and I’ve been noticing
Coupons & Discounts Are Not Incentives Read More »
Earlier this morning Neil Strother, an analyst from Forrester Research, has published a post on Forrester.com where he explained why affiliate marketing is an excellent solution for companies that are trying to drive new business “in tough times” and being limited by “constrained budgets”. Among the arguments used were (a)
Affiliate Marketing as Solution for Tough Times Read More »
Let’s start with quick definitions first: Lark (aka “morning person”) — individual boosting with energy from early in the morning, and not as productive late in the evening. Owl — needs caffeine in the morning, cannot wake up without an alarm, most productive in the evenings and at late night
Affiliate Marketers are Mostly Hummingbirds Read More »
There is an excellent book by Oren Harari, which was recognized as one of the top 10 business books by the American Library Association’s Booklist magazine, and also made the New York Times, BusinessWeek and WSJ bestseller lists shortly after being published. The book is entitled The Leadership Secrets of
18 Leadership Principles from Colin Powell Read More »
One of the most effective types of affiliate incentives is commission increase. There are two basic ways merchants increase affiliate commissions: 1. Based on Performance Performance may be measured in the number of sales or the cumulative monetary value of affiliate-driven sales. Example A: The default commission is set at
Ways to Increase Affiliate Commission Read More »
Let’s start with the definition first: In affiliate marketing, leaks are specifically defined as external links within your website that lead to sites which do not credit your affiliates for the work they perform (as defined by sending you the traffic and potential sales). Some of the most common examples
Leaks — Common Problem on Merchant Websites Read More »
Online customers are becoming more and more savvy, critical, and skeptical. What can merchants and affiliates do to put an end to their moderately successful storming of the bastion of the end-users’ hears and minds, and really start convincing their target audiences? Eric Brantner, a business copywriter, has put together
10 Tips on How to Convince a Skeptical Online Customer Read More »
Earlier this morning I have been listening to Shawn Collins’ and Missy Ward’s InBound Marketing Summit presentation entitled “Five Successful Strategies for Monetizing Blogs”, and Shawn has mentioned some interesting statistics. Apparently, out of the 100 online retailers ranked by Internet Retailer as the “Hot 100 Retail Web Sites”, 75
Distribution of Affiliate Platform Choices Read More »