This year’s East Coast Affiliate Summit is coming up, and this time it’s going to be held in the Big Apple between 9 and 11 August. You may read more about the show at its official website. As I have announced earlier, I will be speaking at this conference. My […]
Meet Me at Affiliate Summit East 2009 Read More »
There is a number of social media channels/types that a company — be it an online-based, or a brick-and-mortar one — can successfully use in their marketing. I could count the following seventeen: Blogging Content aggregation Crowdsourcing Forums Livecasting Microblogging Photosharing Podcasting Presentation sharing Reviews & opinion sites Social bookmarking
Types of Social Media to Use in Marketing Read More »
Every once in a while affiliates post (in blog, forum, or other social media channel) about merchants lowering the affiliate commission rates in their affiliate programs. History also testifies that this happens not only with smaller brands, but larger online merchants were caught doing this as well. Some justify commission
Lowering Affiliate Commission Rates = Big Mistake Read More »
I have blogged about the problem of disabled cookies, and how situations when the end users refuse to accept cookies may hurt the affiliate tracking. In my response I have mentioned that there is one “if” and that is “if the platform chosen by the merchant relies on cookies for
Cookie-less or Cookie-free Affiliate Tracking Solutions Read More »
Rhianna’s comment to my previous post has brought up an extremely important point. Some merchants believe they are being proactive when they terminate relationship with affiliates or remove them from their affiliate programs. Email notifications where merchants tell (or would “command” be a better choice of verbs here?) their affiliates:
Employee Termination and Affiliate Marketing Read More »
How often do you visit a doctor if nothing is wrong with you (or, rather, when you feel that everything is alright)? I personally seldomly do so unless I am concerned about something. The last time when I checked my cholesterol levels was three of four years ago when I
Reactive vs Proactive Affiliate Program Management Read More »
Another good question was emailed to me by a merchant who is considering starting an affiliate program, and read my previous post on affiliate cookies and whether a shopper can have cookies from more than one affiliate on his/her computer. The question was: What if the shopper has decided to
What if the Shopper Disables Cookies? Read More »
I’ve been thinking of what predetermines the success of an entrepreneur, and believe it is not right to single out any one thing, but the key to success is in combining the following three: 1. Knowledge Sir Francis Bacon said “knowledge is power”. For a modern-day entrepreneur it is not
3 Pre-determinants of Entrepreneurial Success Read More »
A merchant wrote: I wanted to see if you knew what happened if a shopper has more than one cookie from different affiliates, and then makes a purchase. I think this would be very likely to happen and was wondering who would get the commission, etc. This is a very
Can a Shopper Have Cookies from Different Affiliates? Read More »
Do you know that the text of your affiliate denial email can actually hurt your recruitment efforts? Here’s a scenario: You are running a blog for your affiliate program, which attracts good targeted traffic (affiliates interested in promoting your product/service), and lands affiliate sign-ups. You are reviewing applications manually [good
Affiliate Denial Email Can Hinder Recruitment Read More »