It often so happens that just as good customer service can exist alongside with bad customer service in the same organization [example here] so can excellent marketing exist alongside with less than motivating marketing. My example comes from my yesterday’s experience at a “brick and mortar” Kohl’s store. We have […]
Kohl's Case Study: Motivational Marketing Read More »
I’ve noticed several people searching my blog for average PPL/CPL (pay per lead / cost per lead) rates, and decided to do a bit of research to publish those here. I have identified 13 service categories, and analyzed PPL payouts in each category across such networks as Commission Junction, LinkShare
Average Pay Per Lead Rates Read More »
While recruiting affiliates into the affiliate programs of the merchants we work with, over the years we have registered that follow-up recruitment emails are actually more effective than the initial email contact with a prospective affiliate partner. In fact, more affiliates are being recruited through follow-up emails than through the
Importance of Follow-Up Affiliate Recruitment Emails Read More »
Got a message from a client this morning: I’d like to disapprove this affiliate for illegal use of coupons. I don’t know how they get proprietary coupons but Next Jump is a private program. Another is for cart abandonment. The other two are expired… Went to the affiliate’s site, took
Affiliates Get Banned for Stealing Coupons Read More »
Discussing the future of philanthropy, Seth Godin has said that for a proper understanding of the subject, it is important to realize “there isn’t just one reason why people are doing something”. He used an example of Starbucks vs Dunkin’ Donuts, where in case with the former people go to
Motivation Has Multiple Facets Read More »
Not too long ago I have blogged about the 17 types of social media marketing channels. Since then Facebook has acquired FriendFeed [more here], which should enhance the real-time social search on Facebook, making things significantly better than they currently are on Twitter Search. Another reason behind it may be
Microblogging versus Social Networking: Twitter vs Facebook Read More »
…at least within one particular affiliate network, within one particular country. Stolen coupons have been a long-standing problem for affiliates that are receiving exclusive deals from merchants. The essence of the problem is as simple as this: You run an XYZ affiliate website A merchant gives you an exclusive coupon
Stolen Coupons May No Longer Be a Problem Read More »
Not too long ago the UK-based Internet Advertising Bureau‘s (IAB) Affiliate Marketing Council has released its new Ethical Merchant Charter. The document aims at promoting “greater transparency in the industry and ensure better relationships between publishers and merchants” and is the second best practice initiative by IAB in 2009 after
IAB Affiliate Marketing Council's Ethical Merchant Charter Read More »
After a smooth and easy drive from NYC back home (took us only 4.5 hours to cover close to 300 miles, regardless of making a stop for ice-cream and coffee), and three saturated days at Affiliate Summit East 2009, I found myself reflecting on the benefits of gatherings like this.
Reflecting on the Benefits of Conferences Read More »
Yesterday Yahoo! has launched a renewed website, Yahoo! Deals (where they feature “deals and online coupons from around the web”), and resurrected their Twitter account @yahoo_deals to push the coupon offers published on Yahoo! Deals [source]. I went to the Walmart coupons page (titles and meta tags of all pages
Yahoo! Deals – New Affiliate Coupons Aggregator Read More »