Some of you may remember my “Back to the Question of Affiliate Newsletters” post made earlier this month where I expressed my gratitude to an affiliate that called my newsletter “personal, intriguing, well written,” and one which she has never received from any other CJ-based merchant. Yesterday this same affiliate […]
Newsletter Encourages Affiliate to Get Active Read More »
Bank of America’s Online Banking has had a long history of awards, and at the time of this writing it has over “one million of active mobile banking customers” [source]. The bank holds the “Webby Award and Webby People’s Choice Award in the online banking/bill pay category” for the year
Case of Usability Failure: Bank of America Online Banking Read More »
Really interesting results of a study on cookie retention have been published in one of the Sun Microsystems blogs yesterday. In his “Web Analytics Analyzed” blog Paul Strupp has revealed the following chart which demonstrates “what percent of users returning after X days on the same computer still have the
Cookie Retention Study Reveals Important Data Read More »
A fellow affiliate marketer and affiliate program manager, Matt Enders (on Twitter: @mattenders), broke the news yesterday: Missouri is joining the crowd of states which are considering what I like to call selective advertising tax. A North Carolina-based e-tailer, friend of Enders, “received a letter in the mail from the
Missouri Looks in the Direction of Advertising Tax Read More »
The question of link building and improving SEO simultaneously with the development of an affiliate marketing relationship is one that merchants ask me quite frequently. Here’s the text of one such email: In our next newsletter we would like to push an extra 1% commission for anyone who puts some
SEO Link Building in Affiliate Marketing – Affiliate Perspective Read More »
An affiliate wrote: I am one of your affiliates and have an affiliate link on my web site www.hisURLhere.com for your store. My site is new this month and I’m working on building traffic (which would benefit both of us) by getting others to link to my site. I was
SEO Link Building in Affiliate Marketing – Merchant's Perspective Read More »
In response to a reader’s request under my “Affiliate Marketing Conferences – 2009” post, I have decided to compile a list of the Internet marketing conferences to attend during the remaining months of 2009: Sept-Dec 2009 Internet Marketing Conferences 09/01-09/02 – ad:tech Chicago (Chicago, IL) 09/02-09/03 – ad:tech Tokyo (Tokyo,
Internet Marketing Conferences – 2009 Read More »
Today I have received the following email: I have an affiliate management question for you in regards to recruiting with SAS, and was hoping you could provide some guidance. One of our clients recently launched in the SAS network (late June). We’re seeing ok numbers but I feel we can
How to Recruit Affiliates into an Affiliate Program? Read More »
After testing their new affiliate payment model with select affiliates for over three months, the eBay Partner Network (eBPN) has made an official announcement of it yesterday. The model bears a name of Quality Click Pricing (QCP), and is essentially a CPC (cost per click) model. It is called to
eBay Partner Network Will Now Pay for Clicks Read More »
It often so happens that just as good customer service can exist alongside with bad customer service in the same organization [example here] so can excellent marketing exist alongside with less than motivating marketing. My example comes from my yesterday’s experience at a “brick and mortar” Kohl’s store. We have
Kohl's Case Study: Motivational Marketing Read More »