I love beautifully created ads, and one of them was shown to me by my wife as she was browsing through the September issue of the “Parent & Child” magazine this morning. It’s an ad by Nestle, and it’s for their new snack size Drumsticks (they call the new product […]
Ingenious Magazine Ad Brings Product & Deal Alive Read More »
It is quality rather than quantity that matters. — Seneca “How many affiliates will you recruit for me?” is the question that many merchants believe to be one of the key ones to ask prospective affiliate program managers. This is the wrong question to ask. And, as it is customary
Numbers of Affiliates Mean Nothing. Focus on Real Data. Read More »
In continuation of my last two posts, and pondering on some of the comments at Econsultancy.com, let’s see what parties can benefit from adware pop-ups, and if anyone really gets hurt. To begin with, let’s list who is involved in the game: (a) adware affiliate, (b) merchant, (c) affiliate network,
Who Benefits & Who Gets Hurt By Adware Affiliates Read More »
I have been thinking and discussing the issue of parasitic affiliates a lot over the past 40 hours (since the publication of this post, and the recording of this video), and there are 2 things that stand out to me as the main downsides of having a parasitic/adware adware affiliate
Parasitic / Adware Affiliates Hinder Affiliate Program Growth Read More »
Earlier this morning I published an article on Econsultancy.com where I talked about the problem of parasitism in affiliate marketing, and channel cannibalization, and how it should not be viewed as a problem for affiliate marketers only, but be tackled on a much wider scale. As I was adding more
Programs on Multiple Networks: Parasites Hurt All Read More »
…at least to a degree (and this is good to see). Back in May of this year when Google Suggest got links to the main/official websites added to the lists of suggested search phrases, I am pretty positive they did not have affiliate marketing in mind. The feature was certainly
Google Suggest Now Helps Prevent Trademark Poaching Read More »
Yesterday I’ve had a great experience at a local Gander Mountain store where I went to purchase my first kayak for an upcoming trip to the Outer Banks, NC (aka OBX). The shopping assistant spent over an hour with me, helping me pick a good kayak for fishing, and all
Gander Mountain Shows Stellar Customer Service Read More »
With common regularity both affiliates, and merchants wonder what is a commission locking period. Let’s take ShareASale (SaS) for one example. On this affiliate network for every transaction in their reports merchants see a “lock date” (see example below): Affiliates, on the other hand, see both the “lock date”, and
Locking Periods and Lock Dates in Affiliate Marketing Read More »
Building a successful affiliate program is in many ways akin to lawn mowing. The mower symbolizes your affiliate program, whereas the lawn is the market. There are three integral elements without which the lawn cannot be mowed effectively, even with the presence of the mower. They are: (i) fuel, (ii)
Affiliate Marketing Program is Like a Lawn Mower Read More »
This is one of the most frequently asked questions by merchants that are deciding between different affiliate networks. Today it came to me in the following form: Which network was the highest number of strong affiliates? My answer is twofold: (i) most affiliate networks do not disclose such information, but
Which Affiliate Network Has More Affiliates? Read More »