I love French movies. Most of them have a distinct character of their own, and I always enjoy watching them. Last night we watched Je Prefere Qu’on Reste Amis, a good and easy 2005 movie casting Gerard Depardieu and Anni Girardo. I was satisfied with it all the way until […]
Movie Similar to a Campaign Without Call to Action Read More »
Got my November 2009 Internet Retailer issue in the mail yesterday, and in it they have published some interesting data on the 2008 compensation of top online retailers’ executives, including those who are in charge of marketing. Each executive’s compensation package represents a sum total of base salary (s), bonus
Top Paid e-Tail Execs. Performance-Based Compensation Read More »
I blogged about the trademark use in affiliate domain names. But what about subdomains? Amazon, for example, deems it “unsuitable” for affiliate websites to: …include any trademark of Amazon.com, Inc. or its affiliates, or any variation or misspelling of any trademark of Amazon.com, Inc. or its affiliates, in any domain
Trademarks in Affiliate Subdomains and Subfolders Read More »
When you search Google for a doctor, plumber, restaurant or any other business listing in a particular geographical location, besides a list of matches (conveniently marked in the map of the location) with their website and phone number listed, you can also read independent reviews on these businesses: Some of
Brick and Mortar Businesses Must Monitor Online Space Read More »
Definitions first: lawyer Kelly M. Slavitt, in her Protecting Your Intellectual Property from Domain Name Typosquatters article, wrote: Cybersquatters register domain names based on a company’s trademarks and then attempt to extort payment from the actual trademark owner in exchange for returning use of the domain name… Typosquatters are a
Since When Has Typosquatting Become Acceptable? Read More »
The pre-Christmas shopping season is gaining speed and volume every day, and it seems appropriate to look into what seems to be the best converting, and most demanded holiday offer. Many consumers will be looking for coupons, but merchants that cannot offer these can still offer something for their affiliates
Free Shipping — The Beloved Holidays Deal Read More »
You’ve made a decision to start an affiliate program, decided on the tracking platform to use, and now you’re facing multiple questions, one of which may be worded this way: How do I put together best possible banners for affiliates to use for my program? To a great extent, this
Improve Banner Conversion with Competitive Intelligence Read More »
I am sure, at one point or another, you have you have received a referral marketing type offer from a company you’ve worked with. I certainly have been getting these on an ongoing basis. The most aggressive ones have been those from DirecTV, and they advertise their offer on their
Possibly the Simplest Way to Explain Affiliate Marketing Read More »
Earlier this week, it was announced that “the Council of the European Union has approved new legislation that would require Web users to consent to Internet cookies”. The text of the legislation reads: Third parties may wish to store information on the equipment of a user, or gain access to
EU Law on Cookies, Affiliate Marketing, Wider Implications Read More »
Interesting survey data has been published by eMarketer.com with a reference to an August research conducted jointly by Internet Retailer and Vovici Corp.: As look through the above statistics, the two things that I see in it are: 1. Social Media Channels Are Top Priority While I am not entirely
Top Internet Marketing Strategies & Affiliate Marketing Read More »