Yesterday afternoon, an online merchant, who also has an affiliate program, circulated the following announcement to all of his affiliates: Dear affiliate, [Merchant’s website] will be closed for vacation until end of the month. We expect to be back January 1st. The store will be closed all this time, meaning […]
Shopping Cart Gone on Vacation Read More »
Search Engine Strategies Chicago 2009 keynote speaker, Dan Siroker, a lead analyst for the 2008 Obama presidential campaign, has announced a product the essence of which is based on the lessons learned from the use of Social Media for that presidential campaign. Siroker explains: The product is called Spreadly… and
Social Affiliate Marketing or Social Cause Marketing? Read More »
Who said that past the Cyber Monday week there’s not much to fish for in the pond of holiday-oriented consumers? Yesterday Google Retail Blog has published some staggering data: as of Sunday, December 6 2009, 64% of holiday purchases are yet left to be done. Apparently, compared to the week
64% of Holiday Shopping Still Left to Be Done Read More »
An affiliate wrote: Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled? Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In
Payment Options Across Different Affiliate Networks Read More »
A case scenario, and question came in the email: Lets say you had an existing business, with an affiliate program already up and running for several years. You have a large amount of affiliates in that program, some very productive and some not at all. You then hired someone to
Affiliate Program Management KPIs Read More »
A solid online retailer, voted one of Internet Retailer’s Hot 100 Companies of 2009, visited by over a million of unique visitors every month, has sent out their affiliate newsletter. It was written well, but some of the things could certainly use some improvement. Here’s a screenshot of a part
Affiliate Newsletter: Format is Important Read More »
Today my daughter has had her first ever ballet recital in a real theater. As I was watching the kids of various ages dancing on stage, my thoughts returned back to a conversation that I have recently had with a fellow-Russian who is also a ballet dancer. We were discussing
Ballet vs Business: Analogies and Parallels Read More »
Inspired by the popularity of the last year’s effort to compile a list of the “the top 100 most influential online marketers”, Ivesp Consulting has done it again. The list of Top 100 Marketers of 2009 has been compiled, published, and opened for voting just yesterday. I am glad to
Time for List of Top Affiliate Marketers? Read More »
In my previous posts I have spoken about the structure of the affiliate newsletters, the three Ps to remember at all times, the necessity for clear distinction between customer-oriented vs affiliate-geared promos, the art of getting attention, and other things. Today I would like to address a basic, yet very
How Often to Send Affiliate Newsletters Read More »
Looking for a website that sells designer handbags, I have discovered this auction website. I must admit, it immediately caught my eye! Genuine products, low winning prices, free shipping, what else could one wish for? I joined, played with it in the course of about half an hour, but gave
Max Loren Designer Auctions – Clever or Cruel? Read More »