Vyacheslav Bykov, True Leadership and Affiliate Management

With the Winter Olympics 2010 going on, and the first ice hockey match involving the Russian team (the 2008 and 2009 world champions!) coming up in just two days, I was happy to find out that one of the Russian channels I have here in the U.S. was going to […]

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10 Great Posts – Week of February 7-13, 2010

Every week I read dozens of articles published online. Naturally, the vast majority of them are directly related to online marketing in general, and affiliate marketing in particular. The abundance of excellent content published online is so great that I never have enough time to incorporate what I learn into

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Is Your Marketing Fostering Customer Engagement?

New era, paradigm shift, dramatic transformation, or whatever else you’d like to call it, it’s here! The introduction and rapid development of Social Media (SM) and UGC (user-generated content) has changed the marketing landscape and environment forever. Whether you market online or offline, doesn’t matter. If you want to convert

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Are You Measuring and Analyzing or Flying Blind?

In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here].

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Parasite Alert: DirectCPV / LoudMo Contextual Adware

Yesterday an important information has been posted by Kellie Stevens of Affiliate Fair Play in the 5StarAffiliatePrograms’ forum. Her alert is about a fairly newly created contextual adware that operates according to a model similar to Zango, Clicksor, or MediaTraffic. As an advertiser, you may buy traffic on DirectCPV.com which

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