Incentivized Traffic: Easy Earnings or Headache for Advertisers?

I’ve been thinking a lot about one particular type of loyalty affiliates lately — the type that encourages their website visitors to fill out surveys, submit application forms, order samples, and get paid for it. This type of publishers is essentially as sub-type of incentive affiliates. These affiliates frequently sell

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AOL Sells Buy.at Affiliate Network to Digital Window

One of my favorite affiliate networks in the world has changed hands again. Two years ago AOL acquired Buy.at for some £75 million ($150 million), making it into a separate unit within Advertising.com [source]. See also AOL’s official press release here. Today, it has been reported that “Digital Window, the

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MLM versus Affiliate Marketing

The amount of business and even e-commerce literature that equates affiliate marketing to multi-level marketing is substantial enough for me to address this common misconception in my blog. Paul Ford, for example, in his Multi-Level Marketing brochure states that affiliate marketing is just another term for MLM marketing, a name

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Colorado Internet Sales Tax Bill Signed by Governor

Performance Marketing Association has just posted: On Thursday February 25, 2010, Governor Ritter signed into law HB 1193. This bill no longer includes any reference to affiliate nexus or the concept of an advertising tax. The final bill can be found here. It does, however, still impact online retailers, who

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Latest News on Advertising Tax Bills: Virginia and Vermont

Encouraging news came from the states of Virginia and Vermont yesterday. Virginia Yesterday (February 24, 2010) Performance Marketing Association reported: In Virginia today, bill SB 660 was ‘tabled’ by the House finance sub-committee. This means it will not be voted on by the committee, and will most likely not be

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CPA Marketing, Affiliate Marketing, and the Confusion

While I fully understand that the motivation behind this particular article was to generate affiliate sign-ups for one given “CPA network” — and this fact alone makes the endorsement highly subjective — I do feel that it is important for me to address a few misconceptions that this article is

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Are Affiliates Happy with eBay's Quality Click Pricing?

In late August 2009 eBay announced, and in September 2009 implemented their Quality Click Pricing affiliate compensation model which essentially meant moving from their previous CPA model to a CPC model (details in my eBay Partner Network Will Now Pay for Clicks post). The concept was developed back in late

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Drs. Foster and Smith Close Down Affiliate Program

Today’s news from Drs. Foster and Smith has already produced quite a resonance in the affiliate marketing world. The company, which has removed Virginia-based affiliates from their affiliate program 5 days ago, has now decided to shut their affiliate program down altogether. Mike Nunez broke the news: Then Trust posted

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