Wondering how the U.S. online retail will look over the next few years? Clark Fredricksen of eMarketer has forwarded me some interesting projection data for the period from 2008 through 2013. Here’s the table: As you can see, the above summary was prepared by eMarketer in June 2009 (so the […]
US Retail E-Commerce Forecast for 2008-2013 Read More »
I have just received an affiliate-geared newsletter from the affiliate program manager at FootballFanatics.com, and it instantly reminded me of the topic I’ve wanted to talk about for a while. It’s the topic of dynamic affiliate banners. Are you using these in your affiliate program? If you aren’t, you should
Beat Your Competition Using Dynamic Affiliate Banners Read More »
One of my favorite affiliate networks, AvantLink, has just announced the launch of a mobile phone application – AvantLink Mobile: AvantLink Mobile allows both affiliates and merchants check their stats on the go (right from their mobile). Affiliate program managers can also review and make decisions on pending affiliate applications,
AvantLink Launches Android Application. iPhone One in the Works. Read More »
Should you care to know, today is already the 80th day of 2010 (seems like it’s been just yesterday that I’ve made my New Years resolutions, and we’re already that far into the year… wow). This being a nice round number, I have decided to analyze which of my 2010
My Most Popular 2010 Affiliate Marketing Posts …So Far Read More »
In the course of this week two affiliate networks sent out newsletters: Google Affiliate Network (GAN) – to advertisers/merchants, and ShareASale (SAS) – to affiliates. Google Affiliate Network’s Newsletter to Advertisers I really like the way GAN is providing their merchants with a “monthly dashboard” report where Google gives a
Highlights from Google's and ShareASale's Newsletters Read More »
I am signed up with a number of affiliate programs for the purpose of monitoring their promotions and affiliate motivation methods; and the day before yesterday (on March 17 at 2:05 pm) one program manager has sent me a newsletter which started with the following text: I wanted to follow-up
Replace Temporary Commission Increases by Bonuses Read More »
A merchant who is planning on starting an affiliate program, has studied my Online Guide to Affiliate Marketing and emailed me this question: Can you please give me a quick overview of the pros and cons of running our program in-house or going with a network like Google’s Affiliate network?
Run Affiliate Program In-House or on Affiliate Network? Read More »
Five days ago Nielsen reported a 10.5% year-over-year growth in the number of online video viewers — “from 127.6 million unique viewers in February 2009 to 141 million in February 2010.” Two days ago I’ve found out about the birth of a new affiliate network — a video-centered network, founded
Interview with John Ferber, Founder of Video Affiliate Network Read More »
The easiest way to recruit affiliates into your program is to place a link to your affiliate program signup page on your website (this should be the very first thing you do as soon as your affiliate program is launched). Simple, and very natural, isn’t it? Yet this could possibly
Easiest Yet Most Underused Affiliate Recruitment Method Read More »
On more than one occasion I have heard marketers and web analysts bring up the subject of “conflict” between affiliate marketing and other online marketing channels. The primary area of concern has always been the attribution of an online sale. What really helps close that sale, or land this or
Conversion Attribution and Affiliate Marketing Read More »