Just finished flipping through the newest eCommerce Research Report by Multichannel Merchant. It makes a good and interesting read, especially in light of the fact that online sales are currently growing considerably faster than offline ones [more here], and it is interesting to see what multichannel marketers value most, and […]
Social Media Use on the Rise, Affiliate & Mobile Underestimated Read More »
A recently published report based on a research by the Internet Advertising Bureau (IAB) and PriceWaterhouseCoopers has registered a 4.2% growth of the UK Internet advertising spending, which reached £3.5 billion in 2009. IAB has also reported that between 2000 and 2009, the Internet marketing expenditure has grown by 2,200%
UK Affiliate Marketing Grows by 38% in 2009 Read More »
The transitive verb “to mimic” has several definitions, but the first two listed in the Webster’s dictionary are (i) to imitate closely, and (ii) to ridicule by imitation. Semantics is one of my favorite branches of linguistics; and when I look at the below picture I really don’t know which
Should We Settle for Mimicking? Read More »
This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words: Staffers
Macy's Takes (Back?) a Piece of Coupon Affiliates Pie Read More »
Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase
Become a Better Motivator by Appealing to Deep Seated Needs Read More »
Earlier this week I have received a newsletter geared at CSN Stores’ affiliates that have generated some traffic for their affiliate program, but no sales. The opening text of the newsletter read: Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star. All the members of this
While Motivating Affiliates, Care for Little Guy Fostering Pride Read More »
Yesterday (March 25, 2010) the Joint Finance Committee of the state of Connecticut has passed its version of the Internet sales tax bill (HB 5481) or the “act concerning the collection and remittance of the sales tax by remote sellers” (italics mine). There were 35 votes “for” versus only 13
Connecticut Moves One Step Closer to Advertising Tax Read More »
A business that is considering entering into the affiliate marketing realm has just had its representative email me the following question: Do you know the average jump in sales a company might get when launching an affiliate program, or any other statistics on how it helps the company out? This
Affiliate Program Sales: What to Expect Read More »
Wondering how the U.S. online retail will look over the next few years? Clark Fredricksen of eMarketer has forwarded me some interesting projection data for the period from 2008 through 2013. Here’s the table: As you can see, the above summary was prepared by eMarketer in June 2009 (so the
US Retail E-Commerce Forecast for 2008-2013 Read More »