Emailers Refer Majority of Affiliate Marketing Transactions?

I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven […]

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Automatic Approval of Affiliate Applications is Dangerous

I’ve conducted an experiment whereby a newly opened affiliate account, which had one website listed, applied into 4 affiliate programs. All of these programs were in the niche absolutely unrelated to the niche that the affiliate website was listed in. The first three responses were: So, two pending applications, and

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My Life, Passions, Beliefs and Thoughts on Affiliate Marketing

If you are subscribed to Revenue Performance, you have probably already seen it. The magazine that has historically been the oldest in the affiliate marketing industry has published an interview with me in its newest Summer 2010 issue, and I think it turned out pretty cool. Here’s my favorite part:

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10 Most Overused Words and Phrases in Affiliate Marketing

Reading through thousands of tweets, blog posts, affiliate program descriptions and other material related to affiliate marketing on a monthly basis, I see the same set of words and phrases being used over and over again… to the point when they no longer strengthen the content, but do exactly the

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Do Affiliates Prefer Network-Based or In-House Affiliate Programs?

Back in March I wrote my Run Affiliate Program In-House or on Affiliate Network? post where I answered the “network vs in-house software” question from the merchant perspective. Yesterday (May 11) I’ve had a pleasure of interviewing one of the original developers of a famous affiliate program software, which led

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buy.at and Coull Transform Any Video into Affiliate Ad

Earlier this morning at buy.at’s 7th annual Speakeasy event in Central London, UK, it was announced that buy.at has partnered with Coull to bring the world “the first fully-integrated video technology for the affiliate marketing industry” which allows affiliates to convert any video into an interactive ad with affiliates links

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Interview on Affiliate Program Software, Post Affiliate Pro and More

One of the more popular solutions for in-house affiliate program tracking and management is Post Affiliate Pro by Quality Unit. I’ve known Viktor Zeman, the CEO of Quality Unit and one of the original developers of this software, for some time already. So, I decided to reach out to him

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