Thoughts for Affiliates

Articles and blog posts that may be of help to affiliates

Search Engines and Online Reviews Represent Affiliate Opportunities

Earlier today eMarketer has published some interesting data on the sources that consumers use in their pre-purchase product research. Two reasons why we couldn’t miss this: (1) the data was from our client, Compete.com, whose affiliate program we manage, and (2) if you look at the below data carefully, you […]

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7 Affiliate Coupon Feed Solutions to Automate Integration

Every major affiliate network offers coupon feeds. Here are just a few examples: Commission Junction has a Coupon-Only Offers RSS Feed Google Affiliate Network has its Orange Links LinkShare’s LinkLocator is an equivalent API solution LinkConnector’s Coupon/Promotions Feed ShareASale  offers a Deals Database Feed AvantLink has its Dynamic Coupon Feed

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Affiliate Marketing Opportunities in the Evolving Online Landscape

Last Friday I posted the first of my videos shot for Google Affiliate Network Client Summit 2012, preceding it with a comment that “I have shot four videos” total for Google, and that they were shot “in three different countries.” To remind you, each of the videos answers one specific

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Rules Ignored by Affiliates and Affiliate Managers. Worldwide!

Yesterday, as I was looking through the moderation queue (of “discussions” submitted) in the Affiliate Program Management group I run on LinkedIn, I was once again struck by the fact that on a weekly basis we have group members (including affiliate managers at some of the world’s top brands) who

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Share Your Thoughts – Get a Free Affiliate Summit East 2012 Pass!

Affiliate Summit, the industry’s major conference, is only 45 days away. I am, of course, alluding to this year’s East Coast conference which is set to take place in the already-traditional Hilton New York on August 12-14, 2012. I will be speaking at the conference, participating in a panel on

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Affiliates Do Not Always Read Program Policies Before Applying

Back in late 2009 I ran a poll which revealed that only 38% of affiliates, generally, pay good attention to affiliate program agreements before submitting their application (24% always, 14% often). Here’s that pie-chart: Based on the above data, I’ve been strongly recommending merchants to include a Summary of their

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10 Mistakes To Avoid If You Want Affiliate Application Approved

Over the past two weeks I have set-up and launched several new affiliate programs. They all outsourced their affiliate program management to us. So, now that they’re up, we have hundreds of new affiliate applications to review. Looking through some of the newer ones this morning, I couldn’t help but

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One UK Affiliate Acquires Another for £87 Million ($134.5 Million)

We certainly don’t see this happen often — in fact, I don’t recall an affiliate merger/acquisition of this size ever (a year ago WhaleShark Media acquired VoucherCodes.co.uk for $40 (£25) million, while in 2010 they paid $90m for RetailMeNot.com in the U.S., and we thought those were impressive) — and

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5 YouTube Video Channels for Affiliate Marketers to Bookmark

Oh, affiliate marketing videos! There certainly is no lack of you online. However, not all videos are created equal. Neither are all of them worthy of a serious marketer’s time. Some promise you overnight riches (if you buy their tool or training course, of course), others plainly lack “meat on the

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Affiliate Commission Drops: Why Not Take Cookie Life into Account?

An excellent question came from a director of a young Europe-based affiliate network (well, truth be known, from an affiliate on his network), and with his permission I’d like to answer it in public. Here’s what he wrote: We have received a question from an affiliate regarding a commission drop

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