Articles and blog posts that may be of help to affiliates
I’ve talked about the importance of communicating holiday shipping schedules back in 2009, and also in 2010, and even on a recent webinar this year. And while this is certainly a best practice for merchants (and affiliate managers) to follow, affiliates want to be prepared for the unfortunate situation that […]
Affiliates, Be Proactive (as You Prepare for the Holidays) Too! Read More »
It’s been nearly two years since that Affiliate Summit panel of ours, but the things we’ve talked about are still relevant today. Back in January 2011 Barbara Rozgonyi, Jim Kukral, Marty Fahncke and yours truly addressed the subject of leveraging personal brands “for affiliate success.” The session ended up covering
Creating a Powerful Personal Brand (for Affiliate Marketing & Beyond) Read More »
Have you ever seen one of those “Jack-of-all-Trades” websites, promoting everything from hosting services to vegan recipes? I see them way too often when going over affiliate applications, and vast majority of such websites perform poorly when it comes to conversions. Unfortunately, many affiliates in the pursuit of a revenue
Increase Affiliate Income by Learning Your Visitors' Intent & Needs Read More »
Note from Geno Prussakov: Last week an interesting discussion on affiliate banners got started. After seeing his insightful comment, I couldn’t help but reach out to Martin Osborn (whom I’ve been following for some time) asking him if he may be interested in contributing a guest post on the topic.
What Makes an Effective Affiliate Banner – Affiliate Viewpoint Read More »
As an affiliate manager, one of the most frequently asked questions I receive is “Which one of your program’s creatives performs the best?” When running links/banners performance reports, I noticed that text links perform almost always better across all networks in our affiliate program. Monthly publisher performance when using text
What Influences Affiliate Banner Performance the Most? Surprise Ahead Read More »
<!1986 was a bad year. In January there was the space shuttle Challenger disaster. Do you remember that one? I turned 9 just the day before it happened, and even thought we were following it from behind the Iron Curtain, I still remember that day well. But did you know
Communication Channel Breakdown – Major Affiliate Marketing Problem Read More »
I was honored to be included on the latest Performance Marketing Association Industry Report podcast, where Lisa Picarille had some great questions for me and Deepa Sureka, Sr Vice President at LinkShare Corporation. We tackled the subject of education in performance marketing (in case you don’t know, but Deepa and
Certification (Accreditation) in Affiliate Marketing Education Read More »
Not too long ago an interesting piece appeared in MediaPost’s weekly Performance Insider. It was authored by Peter Klein and entitled Online Darwinism And The Evolution of Performance Marketing. Klein suggested that “as the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to
Is Affiliate Marketing Undergoing a Kind of "Darwinism"? Read More »
We recruited a new (and very promising) affiliate into a ShareASale-based affiliate program we manage. To help them facilitate conversions we created an exclusive coupon code for them to promote. Once the coupon was uploaded and assigned to them, we emailed them: We’ve added the code an exclusive ShareASale coupon
Anatomy of ShareASale Affiliate Links and How To Set One Up Read More »
Note from Geno Prussakov: Two and a half months ago I opened AM Navigator to guest-blogging. The very next day we had our first-ever guest post by Graham Jenner. Today I welcome our newest guest blogger, Liliya Tyndyk. Enjoy her first AM Navigator post below. Getting your website noticed and
Increase Affiliate Earnings Opening Up To Guest Blog Posts Read More »