Articles and blog posts that may be of help to affiliates
In a recent interview to CNBC Microsoft’s CEO, Steve Ballmer, has made a very good point. When asked about the competition (whether too much being made of Microsoft competing with Google on the search front, or with Apple on other fronts), he said that it’s important to understand what creates […]
Creating Value — Real, Lasting & Widely Demanded Read More »
I have been recommending affiliates to use keyword-rich domain names more aggressively, and I myself have been experimenting with different types of domains and how well they do with search engines. Today I would like to share with you my experience with hyphenated domain names. Some are saying that hyphens
To Hyphenate or Not to Hyphenate a Domain Name? Read More »
Yesterday evening the team at #SocialMedia has published a good blog post on the FTC’s new rules. They have referred to my earlier statement that the new guidelines imply a shift in responsibility: from the advertiser (who, back in the years when “such traditional media as television, commercials and print
FTC Means To Say That Everyone is Accountable Read More »
I have a ZoneAlarm® Pro Firewall installed on my machine. This morning when I turned my computer on, it ran a routine scan for spyware and threats, and deleted the following cookies: Two of the above (Apmebf and Qksrv) are Commission Junction (CJ) cookies, and one (Linksynergy) is a LinkShare
Irony: Firewall Deletes Its Own Affiliates' Cookies Read More »
Over the past four days I have been receiving numerous emails from merchants and affiliates, asking how to word their texts to meet the new Federal Trade Commission rules for testimonials, reviews and endorsements. Affiliates wonder how to put together disclosures: As a publisher, is there generic type of blurb
How to Word Disclosures & Agreements to Meet FTC Rules Read More »
A tremendous tsunami of blog posts and articles has been raised by the recent Federal Trade Commission’s announcement of its guides for disclosing the sponsor-endorser element in testimonials and endorsements. At the time of this post there currently are 948 news articles and close to 4,000 blog posts on the
FTC Says the $11000 Fine "is Not True" Read More »
So the Federal Trade Commission has announced the new rules for disclosing the sponsor-endorser relationships. This includes all affiliates that tweet, post, or publish any other online content that has affiliate links embedded in it (or content on which they earn money). But how do you squeeze an appropriate disclosure
Twitter Hashtags for Affiliate Tweets Read More »
—————————————————– Edit: 2 follow-up posts: (i) FTC Says the $11000 Fine “is Not True”, (ii) How to Word Disclosures & Agreements to Meet FTC Rules —————————————————– On 1 December 2009 the new Federal Trade Commission’s endorsements/testimonials rules are coming into force. I am referring to the “Guides Concerning the Use
FTC Disclosure Rules & Affiliate Marketing Implications Read More »
In some instances affiliates ask merchants to pay them a flat monthly amount for a link placement on an affiliate website. Such insertion fees are commonplace in online marketing, and in some cases affiliates (especially the more selective ones with good traffic) use them to justify the investment of their
Affiliate Placement Fees Read More »