Articles and blog posts that may be of help to affiliates
When it comes to fundraising, we sell fruit and cookies, engage in outreach to potential donors (using methods ranging from direct contact to casting wider nets via social media), employ numerous other online and offline techniques, but affiliate marketing is an avenue that most non-profits and charities are not even aware of; […]
Affiliate Marketing – Effective Online Fundraising Method Read More »
It isn’t every month that affiliates of Amazon Associates program receive emails as strongly worded as the one that they have sent out on the afternoon of October 26, 2015. But the situation called for it and all Amazon.com’s affiliates who have not yet taken action to declare their websites as non-targeting
Amazon to Affiliates: Don't Target Kids or Be Terminated Read More »
Earlier this week I spoke at Pubcon conference in Las Vegas. The topic of my presentation was Affiliate Marketing 2015. Among other things highlighted in my speech, I applauded Amazon for fairly treating those affiliates who appear to influence conversions the most — by driving the prospect to, actually, place an item
Why All Amazon Affiliates Must Consider Add-To-Cart Buttons Read More »
Following up on my previous post (where I summarized my findings on the top affiliate niches based on a research we’ve conducted across six U.S. affiliate networks), today I am bringing you detailed breakdowns of the categories into which the top affiliate programs fall on each of the analyzed networks. Together with
Top Affiliate Program Categories on 6 U.S. Affiliate Networks Read More »
Among questions most frequently asked about affiliate marketing, queries about “hot niches” and “best affiliate programs” always abound. There are various ways to reflect an affiliate program’s comparative ‘bestness’. CJ by Conversant utilizes a 5-bar scale, ShareASale places their top advertisers into a Top 100 PowerRank, Affiliate Window scores merchants according to their AWin Index. In some instances we enjoy
Analysis of 550 Best Affiliate Programs Reveals Top 20 Niches Read More »
Today I received a message from an affiliate marketer who is interested in joining one of the affiliate programs that my company manages. Among other (good) questions he asked: What exactly are you looking for in an affiliate? It isn’t every day that you receive a question like this. In fact,
Four Characteristics of a Valuable Affiliate Read More »
If you are a paid search affiliate who earns money via DTM linking*, you have noticed the following alert in your Google AdWords account lately: *For those not familiar with the lingo, in affiliate marketing “DTM linking” stands for direct-to-merchant linking of an affiliate’s paid search ad whereby the affiliate’s
Google AdWords Upgraded URLs and DTM Affiliate Links Read More »
On May 29, 2015 the Federal Trade Commission issued a new Frequently Asked Questions update to its 2009 Guides Concerning Use of Endorsements and Testimonials in Advertising. One of the key areas they sought to address was the subject of wording or how exactly the disclosures are expected to be
FTC Updates Guidance on Disclosures of Affiliate Links Read More »
In case you haven’t heard about it yet, earlier this month Pinterest decided to ban all affiliate links notifying select “power pinners” to re-focus their monetization elsewhere. There is a lot of good coverage of (and opinions on) this situation around the web. The goal of my today’s post is to see what affiliates
3 Lessons for Affiliates to Learn from the Pinterest Ban Read More »
Google has had a love–hate relationship with affiliates since the dawn of affiliate marketing [some of which is reflected in/on this SEObook’s infographic on how Google views affiliate marketers]. Just a few months ago (on January 27, 2014 to be exact) that they put something in “web ink” too — by publishing a
Google, Affiliates, and Two Facets of Value Read More »