Thoughts for Affiliates

Articles and blog posts that may be of help to affiliates

2010 State Budget Shortfalls and Affiliate Tax

Gary Kibel of Davis & Gilbert LLP has tweeted: I’ve just finished reading the Puget Sound Business Journal (Seattle) article he has linked to. While the article seems to  view the affiliate tax as primarily Amazon’s trouble, it provides a good recap of what has happened on the affiliate tax […]

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Value of Click and Quest for Perfect Attribution Model

Fred Wilson has tweeted: I’ve just finished reading his “Affiliate Marketing Undervalues The Link” post. In essense, he argues that the 535 clickthroughs he sent to Amazon were worth much more than the money he received in commission (a total of $25.20, or less than $0.05 per click). Linking to

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Christmas Shopping Isn't Done Yet

The affiliate program support team at Target has tweeted: So I’ve decided to dig deeper into it. Target seems to refer to the National Retail Federation’s data quoted by Reuters. On Wednesday (December 16, 2009) in their U.S. consumers fall behind in holiday shopping article Reuters reported: Consumers on average

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Holiday Niches or How to Make Annual Salary in One Month

When we talk about “niche” affiliates, we normally refer to marketers that focus on a product vertical. A number of affiliates have gone beyond verticals only, and realized that there’s also an array of amazing opportunities from holiday shopping to shipping. Today I’d like to briefly look at the demand

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Bright Future for Coupon Affiliates

MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7

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64% of Holiday Shopping Still Left to Be Done

Who said that past the Cyber Monday week there’s not much to fish for in the pond of holiday-oriented consumers? Yesterday Google Retail Blog has published some staggering data: as of Sunday, December 6 2009, 64% of holiday purchases are yet left to be done. Apparently, compared to the week

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Payment Options Across Different Affiliate Networks

An affiliate wrote: Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled? Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In

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FTC on Guidelines, Affiliate Disclosures, Compliance

The new Federal Trade Commission disclosure Guides are coming into force tomorrow (December 1, 2009). I have just finished listening to a webinar where Jim Edwards is interviewing Mr. Richard Cleland of the FTC, and it does shed some light on both the FTC’s overall stand on the issue, and

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