Thoughts for Affiliates

Articles and blog posts that may be of help to affiliates

Is Twitter a Better Marketing Tool than Social Networks?

Earlier this Spring a study by Arbitron and Edison Research revealed that close to half of Americans (48%, to be exact) have profiles on social networks, which actually is exactly double the level from two years ago [more here]. However, a more recent research conducted and published by the same […]

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Do Affiliates Want Relationship, Communication, or Neither?

A few days ago, I published a brief article based on the data retrieved from both Econsultancy’s U.S. and U.K. 2009 Affiliate Census reports, and from the newest Affiliate Summit’s 2010 AffStat Report. The article was entitled: Communication with Affiliates: Methods and Frequency, and appeared at Econsultancy.com. I think everyone

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Marketing Diversification or Fishing for Different Species

I have this an-advice-a-day Fishing Tips calendar on my desk, and earlier this week I read the following advice in it: Learn how to fish for more than one kind of species. By doing so, you can take advantage of peak periods for different fish and avoid the inevitable slow

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Most Profitable Affiliate Marketing Niches

In an interview I’ve given for the Search Engine Journal (SEJ) — which went live earlier this morning, and may be read in its entirety here — I was asked one of the questions that new affiliates frequently ask themselves (and others too). The question was: “Which niches are more

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Marriage of Mobile and Social

Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats. We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually

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How to Convert Other Affiliate Links into Text Links

It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all.

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Affiliate Tax Prospect Now Clouds Virginia Sky

A worrying news has come through today: following New Mexico the state of Virginia — which is facing a $3.6 billion budget deficit this year [more here] — is now considering an affiliate tax as well. I’ve read about it in Scott Jangro’s AffBook blog [link to post], Googled the

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Walmart vs Amazon: Affiliate Program Comparison

Having read the Internet Retailer’s comparison of the online storefronts of these two merchants (my bullet point summary of it may be found here), the only logical next step for me was to see how Walmart.com’s affiliate program compares to Amazon.com’s associates program. By looking at the information provided in

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New Mexico Looks Towards Internet (Affiliate) Tax

Melanie Seery of Affiliate Advocacy has tweeted: New Mexico has introduced its 2010 House Bill 50 (second edition) “clarifying nexus in regard to certain Internet sales.” The nexus definition/basis is very similar to those in the other states affected by the tax, namely: “A person with a business with no

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