Thoughts for Affiliates

Articles and blog posts that may be of help to affiliates

uCubd Mashups – New Way to Engage and Monetize

Not too long ago I’ve learned of a Los Angeles-based company called uCubd, and got really interested in it because of two things: (i) cool technology, and (ii) the fact that their technology is already integrated with at least one affiliate program, the Amazon’s one. So, I sat down with […]

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Are You Analyzing Your Mobile Traffic?

Good thing Dave Chaffey tweeted a link to Gary Robinson’s Your 60 Second Mobile Review post yesterday. I got hooked on this immediately, and was indulging myself in the analysis of my site’s mobile visitors literally seconds after reading Gary’s post. My Observations: Approximately 3.5% of visitors view my website

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Effectiveness of Online Video: CTR, Conversion & Other Data

A merchant, who is launching an affiliate program, has emailed me the following question: How effective would very well produced videos be as creatives? We were thinking of possibly having some videos made and wanted to know how well these tend to pull in traffic and sales vs banners and

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Affiliate Link Performance Metrics are Misleading

Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays

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Good Affiliate Application or What Affiliate Managers Want to See

About a month ago, I made a blog post on the 3 signs that tell you to decline an affiliate application. It was an international (i.e. non-US) affiliate, and an Ireland-based search and affiliate marketer, Dave Davis quickly commented: Wow, awesome seeing the “other side” of the applications. This example

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AdSense and Affiliate Marketing: Conflicting or Complimentary?

Among other interesting facts, the Technorati’s State of the Blogosphere 2009 report revealed that “search ads” (which would include Google AdSense in this context) were the 2nd most popular blog monetization method, while “affiliate marketing links” came 3rd [more here]. It isn’t unusual for an affiliate to run AdSense units

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15 Factors That Influence Affiliate Choice in Picking a Program

There’s no merchant that hasn’t ever wondered what makes an affiliate pick one program over another. Is it commission rate, conversion, EPC, or a combination of all these? Or maybe there’s a significantly larger number factors? There is. I believe that there is a set of 15 factors all of

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