Less than two hours ago Google has rolled out their new +1 button for the whole web. Google’s +1 button is essentially Google’s response to Facebook’s “like” function, with one important difference: the +1 button will also be integrated into Google’s search results. Here’s what “the big G” wrote about […]
Google +1 Button for Websites Now Live Read More »
A new OPM has emailed me: I may start working soon with a large company that deals with generating leads in a specific vertical in the medical field. This would be my first time managing a lead gen affiliate program. I’ve done some research into this, but I wanted to
How to Choose a Lead Generation Affiliate Marketing Network Read More »
Typically, yield is being used as an investment term that reflects a return on investment (ROI) normally expressed as a percentage, and tied to a period of time. Since ROI is what affiliate marketing is all about, a week ago I asked merchants to help me determine the yield (or
Affiliate Marketing Program Yield: Stats and Conclusions Read More »
Earlier this morning I tweeted: Yes, Yandex is sometimes also called “the Google of Russia” and rightfully so. It’s more than just a search engine which owns some 64% of Russia’s search market (versus Google’s 22%) . It also offers an array of other highly-demanded services (dictionaries/machine translation, maps similar
Yandex Goes Public Reaping 55 Percent First-Day Gain Read More »
Over two years ago replying to a question of what percentage of sales an affiliate program can bring I wrote: Much depends on (a) the size of the business at the point of starting the affiliate program, and (b) the niche in which the business operates. In reality, it is
What Part of Online Sales Can Affiliates Generate? Read More »
In case you haven’t yet heard, Affiliates4u.com has released its 2011 “Performance Marketing Guide”, and I’ve just picked up my copy. It is an impressive 143-pages-long reference book on all things performance marketing, and the best part of it is that it’s available for a free-of-charge download (so, it’s an
Performance Marketing Guide 2011 – Free Downloadable Affiliate eBook Read More »
At the end of last week Rae Hoffman-Dolan (aka “Sugarrae”) has published an excellent infographic explaining what affiliate marketing is, and how exactly it works. Before Rae’s “step by step visual” the one that I’ve seen used more frequently than anything else was this one and variations of it (example
What is Affiliate Marketing: New Infographic & Additional Contexts Read More »
When a friend or family member asks you: “So, what exactly is it that you do for living?” what do you reply? How do you explain affiliate marketing to someone who has never heard of it? I love how Eric Nagel puts it in the header of his blog: defining
How Do You Explain Affiliate Marketing If Someone Never Heard of It? Read More »
There is no lack of interesting folks to follow in the affiliate marketing blogosphere (how can one not love a word like this …one bearing a connotation of intertwining that exists between blogs, especially when we’re talking an industry as close-knit as ours?). However, since it constantly develops and changes,
Top 20 Affiliate Marketing Bloggers to Watch in 2011 Read More »
As strange as it sounds, the vast majority of merchants from the Internet Retailer’s Top 500 list do not have mobile websites. Earlier this week The New York Times wrote: The potential for added revenue from mobile sales remains huge, retailers believe. EBay said that in 2010 it generated almost
88 Percent of Top Online Retailers Are Not Mobile-Friendly. Are You? Read More »