Online Marketing

Sixteen Thousand Tweets Later: Five Wins and Zero Losses

I’ve just hit a milestone — 16,000 tweets: Assuming that on every one of those 16,000 tweets I spent some 10 seconds, that’s 160,000 seconds, or 2,667 minutes, or nearly 44.5 hours spent tweeting. One would think: “what a waste of time!” writing these hours into the “Losses” column. I […]

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How Affiliate Marketing Provides High Job Satisfaction: Case Study

Yesterday Jeremy Dean, a British psychologist, and author of popular PsyBlog (self-characterized as the “website about scientific research into how the mind works”), put up a great blog post, entitled 10 Psychological Keys to Job Satisfaction. The opening paragraph of his post states: …Clearly many are finding it hard to

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11 Content Strategy Experts to Follow on Twitter

It’s “Follow Friday” time again, and today I’d like to focus on content strategy. But definition first: Content Strategy — “an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance.” [source | emphasis mine] There are a number

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Online Video Best Practices, Statistics and Other Data – New Report

One of my most popular posts of 2010 was the Effectiveness of Online Video: CTR, Conversion & Other Data one. Needless to say how anxious I was to get a hold of the newest Econsultancy’s “Online Video Best Practice Guide” by Steffan Aquarone which was released less than 24 hours

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10 Paid Search Experts to Follow on Twitter

It’s been a while since I’ve posted my last Twitter list, but it’s Friday again (think #FollowFriday), and regardless of the numerous topics that I have already covered — blogging, SEO, affiliate marketing, email marketing, Internet law attorneys, usability, conversion rate optimization, web analytics, branding and PR, competitive intelligence, web

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Skimlinks Acquires Atma Links. Exclusive Interview with Alicia Navarro

Earlier this morning Skimlinks has announced that it has acquired Atma Links [official press release here]. Both are essentially monetization tools/platforms that have performance affiliate marketing model at its core. With congratulations, and several accompanying questions, I reached out to my good friend, Alicia Navarro, the CEO and co-founder of

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HasOffers Adtribution Launch. Exclusive Interview with Peter Hamilton

Less than an hour ago HasOffers has announced the launch of Adtribution, its new development called to fix what’s “broken” in present-day “online advertising” [source]. Intrigued I reached out to Peter Hamilton, Partner and CMO at HasOffers, and asked him a few questions about their new development… Here is an

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