Whether it’s an affiliate newsletter, a recruitment e-mail, or any other piece of correspondence you are sending to your affiliate(s), you want to remember the following three P’s which will save you a lot of headache: Proofread – Nothing kills a piece of marketing text worse than typos, and outright […]
Three P's to Remember Before Sending It Off Read More »
Shawn Collins’ recent post reminded me once again how often the term “affiliate” is being misunderstood. When looking at how it is defined in any literature on business and economics, we will see the following: “The term ‘affiliate’ means any company that controls, is controlled by, or is under common
Definition of Affiliate Read More »
Interesting forecast data (on global advertising vs interactive marketing) has been published a few days ago by Forrester Research and ZenithOptimedia. Here is my summary: Global advertising market is expected to decline 8.5% this year (North America – 10.3%) Overall advertising budgets will decline as well In 2009 newspaper ad
Global Advertising to Shrink, Online Marketing to Grow Read More »
Between Amazon notifying and then terminating North Carolina affiliates [see also this Wall Stree Journal article], California reviving the anti-affiliate tax, Hawaii lawmakers sending a similar bill to the governor [more here], and Rhode Island considering going the same route [see this comment], we read and hear that taxes like
What Makes Affiliate Tax (aka "Amazon Tax") Unconstitutional Read More »
Today I have decided to put together a list of posts, articles and discussions I have enjoyed in the course of the past week. Some of them are related to affiliate marketing and affiliate program management, while others address the areas of marketing and advertising that I am personally fascinated
Useful Articles on Marketing, Design and Advertising Read More »
Having read through one of Harvard Business Publishing’s management tips of the day, I have decided to elaborate on the same topic but in a more narrow context — that of affiliate program management. Are you managing your affiliate program(s) staying continuously motivated and happy? Here are my 3 tips
3 Ways to Be a Happier Affiliate Program Manager Read More »
Yesterday evening @MattEnders, a North Carolina based colleague of mine, tweeted: Having been one of the people to blog about the problem a week ago, I have gone online this moring to try to find the interview. Couldn’t find the recording itself, but got to this page on MSNBC.com: The
North Carolina, 7% of Zero is Still Zero Read More »
In continuation of my earlier posted thoughts on the effectiveness of blog reviews, it seems appropriate to now turn to the Federal Trade Commission’s plans to monitor blogs for paid/biased reviews. On Sunday, the Associated Press wrote that blogging, which continues blooming, “has taken on characteristics of community journalism —
FTC to Monitor Affiliate Links in Blogs Read More »
I’ve written about blogs as an excellent marketing method for affiliates to employ in promotion of affiliate programs. I have also published some encouraging stats and forecasts on blogging here. Yesterday eMarketer.com has published some additional statistics we should know about. While word-of-mouth recommendations still move the end users to
Effectiveness (or Ineffectiveness?) of Blog Reviews Read More »
As I look at people’s bios (self-descriptions) on Twitter, LinkedIn, Facebook and other social media sites, I see way too many calling themselves social media gurus, experts, and social media strategists. The self-proclaimed gurus have appeared from everywhere, but how do you tell an expert from a non-expert? How do
7 Tips on Picking a Social Media "Guru" Read More »