Many of you I’m sure have seen the below tweet about a plumber coming out to my place to give me an estimate for a replacement of a kitchen sink (with installation of new faucet and disposer): RotoRooter has never responded back (even though they are very active on Twitter). […]
Rumblings on Social Media, Clogged Pipes & Health Read More »
I have a ZoneAlarm® Pro Firewall installed on my machine. This morning when I turned my computer on, it ran a routine scan for spyware and threats, and deleted the following cookies: Two of the above (Apmebf and Qksrv) are Commission Junction (CJ) cookies, and one (Linksynergy) is a LinkShare
Irony: Firewall Deletes Its Own Affiliates' Cookies Read More »
A merchant has just asked: I have an affiliate that just registered “trademarknameproducttype.com” and is going to start marketing our new [trademark name] product line. Is this acceptable? I know he’s doing marketing for us, however he’s using our trademarked name. The intent of the above-quoted affiliate is obvious —
Trademarked Names in Affiliate Domains Read More »
Introduced by Amazon back in late nineties, reviews have become a powerful force to drive sales for online businesses of all types. With the attention that online reviews have been receiving from the Federal Trade Commission lately, it seems appropriate to look into the power behind them. A recent CNN
Negative Reviews Increase Sales Read More »
Over the past four days I have been receiving numerous emails from merchants and affiliates, asking how to word their texts to meet the new Federal Trade Commission rules for testimonials, reviews and endorsements. Affiliates wonder how to put together disclosures: As a publisher, is there generic type of blurb
How to Word Disclosures & Agreements to Meet FTC Rules Read More »
Remember the “Gone in 60 Seconds” movie? Well, an average website visitor gives our websites and landing pages considerably less time that that. Some believe that “up to 50 percent of visitors to landing pages will bail in the first eight seconds” [source]. My friend, Avinash Kaushik, believes they’re giving
Gone in 2.5 Seconds, Unless… Read More »
A tremendous tsunami of blog posts and articles has been raised by the recent Federal Trade Commission’s announcement of its guides for disclosing the sponsor-endorser element in testimonials and endorsements. At the time of this post there currently are 948 news articles and close to 4,000 blog posts on the
FTC Says the $11000 Fine "is Not True" Read More »
—————————————————– Edit: 2 follow-up posts: (i) FTC Says the $11000 Fine “is Not True”, (ii) How to Word Disclosures & Agreements to Meet FTC Rules —————————————————– On 1 December 2009 the new Federal Trade Commission’s endorsements/testimonials rules are coming into force. I am referring to the “Guides Concerning the Use
FTC Disclosure Rules & Affiliate Marketing Implications Read More »
Over the past few days I have been polling my blog’s readers on the question of whether they believe domain age matters for SEO. As expected, the majority of poll participants has chosen the positive answer (if you haven’t yet voted, I’d appreciate your vote right now — before you
Domain Age Value For SEO Read More »