Online Marketing

FTC's Video Response to Questions on Endorsement Guides

I have just found out that the Federal Trade Commission has published video responses to the following 6 questions: What’s new about the Endorsement Guides? Why did the FTC update the Endorsement Guides? What do the Endorsement Guides mean for bloggers? How do bloggers follow the Endorsement Guides? Is the […]

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CMP.ly Introduces a Disclosure Policy Solution

Earlier today Janet Meiners Thaeler (aka NewspaperGirl) tweeted: CMP.ly is said to have been born “in response to a continued push for transparency and honesty in blogging and within social media and digital communications”. This solution seeks to address the problem of “no established structure or format for disclosures to

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11 Cool Costume Ideas for Internet Marketers & Geeks

Happy Halloween!! It seems appropriate to dedicate my today’s post to the most appropriate costumes for Internet marketers (search engine optimizers, emailers, Social Media and affiliate marketers, those of us involved in analytics and usability, and everything in between). I have compiled a list of 11 costumes that I have

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Florida Considers Internet Sales Tax

An red flag has been raised by Melanie Seery of Affiliate Advocacy this morning. Her alert brings some worrying news about a new state considering going in the direction of the Internet tax. This time it is the State of Florida, and now the main reason behind the initiative is

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Creating Value — Real, Lasting & Widely Demanded

In a recent interview to CNBC Microsoft’s CEO, Steve Ballmer, has made a very good point. When asked about the competition (whether too much being made of Microsoft competing with Google on the search front, or with Apple on other fronts), he said that it’s important to understand what creates

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To Hyphenate or Not to Hyphenate a Domain Name?

I have been recommending affiliates to use keyword-rich domain names more aggressively, and I myself have been experimenting with different types of domains and how well they do with search engines. Today I would like to share with you my experience with hyphenated domain names. Some are saying that hyphens

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19% of Online Americans Actively Socialize Online

Interesting statistics has been announced by the Pew Internet & American Life Project today. Out of the 2,253 online Americans they have surveyed (via phone interviews), 19% say they use Twitter or another service to share updates about themselves, or to see updates about others”. As expected, “mobile users are

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FTC Means To Say That Everyone is Accountable

Yesterday evening the team at #SocialMedia has published a good blog post on the FTC’s new rules. They have referred to my earlier statement that the new guidelines imply a shift in responsibility: from the advertiser (who, back in the years when “such traditional media as television, commercials and print

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5 Must Have WordPress Usability Plugins

If I were asked which WordPress plugins I would recommend to bloggers that use this popular platform, and want to enhance the usability component, I would list the following five: 1. Akismet [plugin’s site] by Matt Mullenweg – Checks comments posted in your blog against their own database and places suspicious ones

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