The pre-Christmas shopping season is gaining speed and volume every day, and it seems appropriate to look into what seems to be the best converting, and most demanded holiday offer. Many consumers will be looking for coupons, but merchants that cannot offer these can still offer something for their affiliates […]
Free Shipping — The Beloved Holidays Deal Read More »
You’ve made a decision to start an affiliate program, decided on the tracking platform to use, and now you’re facing multiple questions, one of which may be worded this way: How do I put together best possible banners for affiliates to use for my program? To a great extent, this
Improve Banner Conversion with Competitive Intelligence Read More »
I am sure, at one point or another, you have you have received a referral marketing type offer from a company you’ve worked with. I certainly have been getting these on an ongoing basis. The most aggressive ones have been those from DirecTV, and they advertise their offer on their
Possibly the Simplest Way to Explain Affiliate Marketing Read More »
Earlier this week, it was announced that “the Council of the European Union has approved new legislation that would require Web users to consent to Internet cookies”. The text of the legislation reads: Third parties may wish to store information on the equipment of a user, or gain access to
EU Law on Cookies, Affiliate Marketing, Wider Implications Read More »
Interesting survey data has been published by eMarketer.com with a reference to an August research conducted jointly by Internet Retailer and Vovici Corp.: As look through the above statistics, the two things that I see in it are: 1. Social Media Channels Are Top Priority While I am not entirely
Top Internet Marketing Strategies & Affiliate Marketing Read More »
Some staggering statistics has been published by the Nielsen Co.’s online division — six out of ten online consumers arrive at e-retailers’ websites through direct type-ins of the retailer’s URL into the address bar of their browser (Google’s URL Suggests were probably included here as well). AdAge wrote: Less than
Nielsen: 6 Out of 10 Consumers Use Direct Type-in Read More »
Earlier this morning my friend and famous online marketer, Bryan Eisenberg, tweeted that Razorfish has released its 2009 Digital Brand Experience Report. I closely follow everything that Bryan says and posts (on Twitter, Facebook, or his blogs), and sure enough, this was another gem. Browsing through this report I have
Branding in the Digital Age Read More »
An excellent question was posed by Eric Alexander earlier this morning: Does it [the passing of the new Federal Trade Commission’s disclosure rules for “endorsements and testimonials”] only affect product or service endorsements or even all affiliate links, banners, etc that a website may publish? I’ve just given the Guides
Will All Affiliates Be Affected by New FTC's Rules? Read More »
On October 27, 2009 LinkShare launched a Twitter tool for affiliates to use. Almost simultaneously with the LinkShare’s announcement, Amazitter (an iPhone app for tweeting Amazon affiliate links) came out. The wave continued, and yesterday Amazon has changed its policy from no affiliate links on Twitter to let’s “Share on
Advice for Advertisers with Affiliates on Twitter Read More »
When a new affiliate asks me what they should focus on while starting on their path as an affiliate marketer, I always recommend looking inside themselves, and spotting the topic they are really passionate about. That’s the place you always want to start! If, for example, you hate cooking, but
Passion Defines Success Read More »